As an entertainment executive working in content evaluation, acquisition, distribution, and programming, it is crucial to make informed decisions that will drive the growth of your company in today's competitive entertainment landscape. In this context, demand data is essential, as it allows executives to evaluate content performance and make effective strategic decisions.
One example is using demand data to inform content valuation, which is a critical component of the decision-making process for studios, TV networks, and platforms. For instance, demand data from Parrot Analytics can be used to understand the dollar value contribution of a title to any platform across regions. For instance, for the month of October 2023 in the United Kingdom, "Ray Donovan" had 4.9 times the audience demand of the average show in the country. With this, content evaluators can use demand data to understand a show's intrinsic value and make data-driven decisions that support investment in appealing assets.
Additionally, demand data can offer insight into consumer preferences across international markets, helping content evaluators identify the most popular types of content in specific regions of the world. Parrot Analytics' travelability data can also help identify content with potential international demand and support expansion of video-on-demand services globally.
For instance, it is interesting to see that "Ray Donovan" has higher demand in the United States, the country of origin, compared to other countries like the Netherlands or the UK. With this data, content evaluators can decide which territories to allocate their marketing resources and design effective international content strategies that target the most profitable markets.
Demand data can also identify opportunities for series spin-offs or franchises that can further monetize the show's Intellectual Property. A TV executive can use demand data to check the relevance of its spinoffs and franchises across different markets. In the case of "Ray Donovan," we see that its franchisability potential is good, highlighting potential revenue in avenues like merchandise sales and licensed products.
In summary, demand data from Parrot Analytics offers TV executives a host of actionable insights that lead to informed and effective content-related decisions. From content valuation, market expansion, to franchise opportunities, leveraging demand data helps entertainment companies make more informed decisions that can bring in higher revenue and support growth.
