For TV executives, the demand data for a show like "Rizzoli & Isles" in the UK in February 2024 can be used to make informed content, acquisition, distribution, and programming decisions. Demand for this show in the UK is 2.8 times the average over the last 30 days, which is excellent for this show. The show's demand has been increasing recently compared to its demand over the previous 90 days.
With the demand data available, executives can use content valuation to determine how much to spend on this show. Content valuation is an economic valuation system that relies on global content demand and supply. Evaluating the demand data for "Rizzoli & Isles," executives can quantify its platform-specific marginal revenue contribution and how this show drives engagement across the rest of the catalog. Using demand data, they can estimate the ROI that this show will bring to any given platform and assess its ability to drive subscriptions and reduce churn.
By comparing "Rizzoli & Isles" with other shows, executives can also evaluate this show's competitive standing in terms of demand and position it accordingly. They can compare its audience demand with other titles in the same genre and determine its relative popularity in a given marketplace, allowing them to focus on genres that are resonating the most with their audiences and make strategic programming decisions that capitalize on those insights.
Moreover, demand data can assist in deciding supply and demand. For example, the data can answer questions like, what type of content can be acquired or produced to fill gaps in the market? By discovering the other shows that fans of "Rizzoli & Isles" like, executives can get insight into what kind of programming will attract new subscribers to their streaming services.
Demand data enables tracking the performance of the show across multiple dimensions. Considering that "Rizzoli & Isles" has a good travelability, entertainment executives can identify the top 10 global markets where the show is most in-demand. By evaluating the show's longevity, momentum, franchisability, and reach, executives can make informed decisions about the future of this show and its potential spin-offs or franchises.
In conclusion, by analyzing the demand for "Rizzoli & Isles" in the UK in February 2024, Parrot Analytics can provide valuable insights that can help TV executives make more informed content, acquisition, distribution, and programming decisions. Understanding how much a show is worth through content valuation can assist in determining how much should be spent on content. The demand data also enables the tracking of the performance of the show across multiple dimensions, which helps make informed decisions about the future of the show in the market.
