For executives in the entertainment industry, demand data can be a powerful tool for making informed decisions about content, acquisition, distribution, and programming. The case of "Running Man" in the month of October 2023 in the United Kingdom provides some valuable insights that can be used in this regard.
One of the benefits of using demand data is that it can help evaluate content valuation. By using Parrot Analytics content valuation system based on demand data, entertainment executives can determine the dollar value contribution of any title, to any platform, in any region. This system can be used to answer several important questions such as how much a series is worth, how much of its value is driven by demand for one of its stars, or what the baseline value of a title is. By analyzing the demand for "Running Man," executives can determine its real value to any platform in the UK.
According to the data, "Running Man" has 2.2 times the demand of the average show in the United Kingdom over the last 30 days. Only 8.6% of all TV shows have this level of demand, indicating that demand for the show is good. The show also scores 95.7th percentile in the variety genre, implying that it has higher demand than 95.7% of all variety titles in the United Kingdom. These metrics suggest that "Running Man" is a valuable asset that can drive engagement and subscriptions for any platform that acquires it.
Demand data can also help make informed programming decisions. By identifying shows that fans of "Running Man" also like, comes an understanding that the audience for "Running Man" may also gravitate towards programs like "Diners, Drive-Ins And Dives", "Late Night With Seth Meyers" and "Law & Order: Special Victims Unit". This information can be useful for programming executives looking to acquire content that is likely to attract and retain viewers who are fans of "Running Man."
Further, demand data can inform executives about audience preference, interests, watching habits, and patterns, which can help them make educated decisions about content acquisition and production. Executives can use the demand data to answer questions like what type of content performs better in different markets globally, what upcoming productions will optimize success, what type(s) of content should be prioritized to acquire or produce, and what genres should be focused on to attract new subscribers to a service.
In conclusion, the use of demand data is indispensable for entertainment executives in their strategic decision-making process. The case of "Running Man" shows that demand data can be used to make informed content, acquisition, distribution, and programming decisions. By leveraging Parrot Analytics content valuation system, executives can have the necessary insights about a title's worth and make informed decisions while considering the available data.
