As an entertainment executive, you can use demand data to make more informed decisions throughout the content lifecycle. "RuPaul's Drag Race All Stars" is a perfect example of how demand data can be used to evaluate a TV show's content valuation, engage audience, and make strategic programming decisions.
To begin with, Parrot Analytics’ content valuation system can reveal the dollar value contribution that this title has brought to any platform, in any region. Based on its demand data, content valuation can quantify the platform-specific marginal revenue contribution of RuPaul’s Drag Race All Stars and how the program drives engagement across the entire catalog. This information can assist the content acquisition and distribution decisions.
Demand data can also inform the acquisition and programming decisions of entertainment executives. For example, you can use demand data to identify which titles fans of this show also like, such as "RuPaul's Drag Race All Stars: Untucked!", "RuPaul's Drag Race UK", and "Drag Race Germany". This additional information can guide strategic acquisition and programming decisions, specifically those intended to target its existing audience or expanding its audience.
Entertainment executives can use demand data to evaluate different performance indicators of the show, such as momentum, longevity, reach, and travelability. For example, travelability quantifies a show's international demand relative to its home market, in which "RuPaul's Drag Race All Stars" has outstanding demand. The show's longevity and momentum are both outstanding as well. With that in mind, you can use such information to pinpoint the best global markets to distribute and monetize the show in future seasons.
Finally, by examining the top 10 global markets where "RuPaul's Drag Race All Stars" is most in-demand, we can see outstanding audience demand in the United States and Brazil, as well as good demand in Israel, the United Kingdom, France, China, and Canada. The information can help content distributors to assess the value of this show and the future opportunities that the show may have in these target markets.
In conclusion, the demand data that Parrot Analytics’ provides can inform executive decisions in any entertainment company where data-driven insights are required. The data can help answer varied questions such as content valuation, acquisition decisions, distribution decisions, programming decisions, franchiseability, momentum, and more. With Parrot Analytics demand data, entertainment executives can gain a competitive edge, pinpointing strategic opportunities for content creators, distributors, and broadcasters, and keeping their audiences satisfied.
