As a TV executive, you can use demand data like that of "Secret Diary Of A Call Girl" to make more informed content decisions. Firstly, demand data can be used to determine how much a show is worth and its financial contribution to a platform. Using Valuation data, you can determine how much revenue a specific title can bring to any platform in any region. So, for instance, you would want to acquire a series that has better demand than others in its genre and has a higher rate of revenue contribution to your platform.
Another example of how demand data can help make better decisions is when deciding what to buy – it can be applied to assess the value of an individual series or an entire library. You can also use demand data for content discovery and viewer retention. Knowing the popularity of shows among your audience helps with acquisition of rights to content that will attract and keep your current audience happy and can also inform how to target marketing campaigns effectively at the launch of new titles.
Information on the peak demand over the course of a year and its changes over the last 30 days of demand can, for one thing, indicate the potential of the show to carry on growing in popularity. Demand data can also inform on the success of marketing campaigns and as well inform a better pricing strategy. Examination of how a show is performing on both regional and global scales is another powerful application of demand data. By considering the scope of the show across different markets, you can make more informed decisions regarding distribution, marketing and promotion, and investments.
In the case of "Secret Diary Of A Call Girl", it has been revealed that its demand in the UK is good, and it has been increasing recently. The show has decreased in rank during October in the UK, but its longevity and momentum have both been measured as good, and it's reach and franchisability as okay and poor respectively. This information can be used to inform on the decision to acquire the content and in marketing campaigns.
In addition, the top 10 international markets where "Secret Diary Of A Call Girl" is most in-demand have been listed, and the good audience demand in countries like China can indicate the potential success of localized versions of the show. By paying attention to how the show performs in different markets, it can help you adjust your acquisition and production strategies to match with your audience's preferences.
Finally, demand data can also be used to provide insights for concept testing, help assess the ability to drive subscriptions, mitigate churn, and to compare a show's popularity against those of its contemporaries. Essentially, it is a mine of information that can be used to make informed decisions around content valuation, acquisition, distribution, and programming.
