Are you looking to invest in a popular comedy show? Look no further than "Seinfeld." This show, starring Jerry Seinfeld as himself, has seen a recent increase in demand in the United Kingdom, where it currently has 7.9 times the demand of the average TV show in the last 30 days. With demand increasing by 14.4% in October alone, "Seinfeld" has moved up in its rank by 63 spots during October. Additionally, "Seinfeld" ranks at the 98.3rd percentile in the comedy genre in the United Kingdom.
Moreover, the Parrot Pulse for "Seinfeld" demonstrates its global performance across six dimensions, which includes travelability and longevity. Travelability, in particular, measures a show's international demand relative to its home market and provides stakeholders with an indication of a show's appeal in other territories. In the case of "Seinfeld," the show has outstanding travelability and audience demand for this show in the United Kingdom is 23% of the demand in its country of origin, the United States.
Investors in entertainment content and OTT platforms can leverage demand data to inform their decision-making processes. Through demand data, these stakeholders can assess the value of titles and content libraries, make informed decisions on content acquisition, programming, or distribution, and ascertain content's potential for global expansion, franchise development, and spin-off opportunities.
Content valuation, enabled by demand data, informs stakeholders on the dollar value contribution of any title to any platform in any region. This way, entertainment executives can determine how much to spend on content. By calculating the return on investment (ROI) a specific title will bring to any given platform, decision-makers can evaluate a television series' ability to drive subscriptions and mitigate churn.
Furthermore, demand data powers scalable concept testing, competitive benchmarking, pre-release marketing optimization, affinity analysis, and discovery and recommendation. Entertainment executives can also use demand data to answer important questions such as how popular a show is relative to the market average, how popular a show is in different markets worldwide, which titles should be acquired or produced to exhibit an opportunity, and what kind of content is prevalent in specific locations worldwide.
To sum up, demand data is a valuable tool for entertainment executives to inform decision-making. Through analyzing "Seinfeld" in the United Kingdom, we have found that its demand is good and consistently increasing. By using demand data to evaluate content value, make acquisition, distribution, and programming decisions, executives can not only ensure the success of a show but also make informed and optimal business decisions.
