For entertainment executives working at various companies, Parrot Analytics' demand data can assist in making more informed decisions when it comes to content acquisition, distribution, and programming. The example of "Shark Tank" in the United Kingdom in December 2023 provides several insights into how entertainment executives can benefit from demand data.
Firstly, executives can use demand data to aid in content valuation. By using a content valuation system like Parrot Analytics, executives can determine the dollar value contribution of "Shark Tank" to the platform in the United Kingdom. Parrot Analytics' system is based on global content demand and supply, allowing executives to calculate a specific title's ROI and assess its ability to drive subscriptions and mitigate churn. Thus, entertainment executives can use demand data to decide how much they should spend on content.
Secondly, demand data informs executives about content performance globally and regionally. For instance, executives can use demand data to determine what content is most popular in certain markets or on a global scale. The Parrot Pulse for "Shark Tank" indicates that the show had outstanding audience demand and travelability worldwide, which means it has significant international appeal. Hence, the platform should consider distributing the show in other markets. Also, executives can examine the top 10 global markets where "Shark Tank" is most in-demand over the last 30 days to determine how well the series is doing in each market relative to the average TV show. For "Shark Tank," it outperforms the demand of the average TV show in each of these markets, indicating its high popularity.
Thirdly, executives can use demand data to make programming decisions. By examining the show's most popular genres and comparisons with similar shows, executives can determine how to optimize the release strategy for the show. For instance, executives can use demand data to answer questions like which titles should they acquire to keep the current audience happy and what types of content exhibit opportunities for acquisition or production. In the case of "Shark Tank," executives can assess what time of year the show is most in-demand and whether this correlates with specific events or audience behaviors.
Fourthly, executives can use demand data to inform distribution decisions. By examining the target regions exhibiting high demand for a specific title, executives can plan distribution strategies effectively. For example, the demand for "Shark Tank" in the United Kingdom was 39% of the demand in its country of origin, the United States. Thus, the platform can adjust its distribution strategy in the United Kingdom accordingly, knowing it has high demand.
Lastly, demand data can help executives make informed decisions about content acquisition. For "Shark Tank," executives can examine other shows that fans of "Shark Tank" also like to determine other content that resonates with the same audience to acquire or produce. Further, executives can use demand data to assess the spin-off potential of the series, as indicated by the "Shark Tank"'s outstanding franchisability, which measures whether an IP can be developed as a spin-off or franchise to generate additional revenue streams.
In summary, Parrot Analytics' demand data can assist entertainment executives across various companies to make informed decisions when it comes to content acquisition, distribution, and programming. "Shark Tank" in the United Kingdom in December 2023 provides various insights into how executives can use demand data to make more informed decisions across various aspects of their business processes.
