As an entertainment executive, you can use audience demand data to inform content, acquisition, distribution, and programming decisions. In this example, let's analyze the audience demand for the TV series "Silo" in the United Kingdom for the month of October 2023.
Content Valuation: By using demand data, you can determine how popular "Silo" is in comparison to the average show. In the UK, "Silo" has 14.0 times the audience demand of the average show, which is outstanding. Moreover, you can use demand data to analyze the show's peak rank (#93), genre percentile (99.5%), and its Parrot Pulse score across six dimensions, including travelability, momentum, and franchisability. By analyzing the audience demand for "Silo," you can determine its value to your platform or network.
Content Acquisition: You can use demand data to determine which titles are most popular in a particular market or globally. In this case, by analyzing the audience demand for "Silo" in the top 10 global markets, you can identify which markets have a high demand for the show. For instance, "Silo" has outstanding demand in the United States, UK, China, Bulgaria, Canada, Australia, the Netherlands, Brazil, and France. You can use this information to make informed acquisition decisions that will drive audience engagement to your platform.
Programming: By using audience demand data, you can obtain insight into which titles perform well in a particular genre or time slot. For example, you can see that "Silo" ranks at the 99.5th percentile in the drama genre, which informs programming decisions related to scheduling, promotion, and overall content strategy. Additionally, you can analyze the audience demand for "Silo" to ensure you are offering programming that resonates with your subscribers. You can use this information to provide personalized viewing experiences and drive engagement with your platform.
Distribution: You can use the audience demand data to determine which platforms and networks to target for content distribution. For example, if you observe that "Silo" has outstanding global appeal, you may decide to distribute it across several platforms globally, ensuring maximum exposure to your audience. Furthermore, you can use demand data to ascertain the presence of under-monetized titles and markets that offer opportunities for distribution, thereby increasing the content library available for your network or platform.
Competitive Benchmarking: You can use audience demand data to compare the performance of "Silo" against other titles available on the market. Comparing "Silo" to other outstanding titles like "Star Trek: Strange New Worlds," "Ahsoka," "The Mandalorian," and others helps you make informed decisions related to content programming and acquisition by understanding the relative audience demand for each title.
Overall, audience demand data provides entertainment executives with the information they need to make informed decisions related to content, acquisition, distribution, and programming. "Silo"'s audience demand data use-case reveals how demand data can help you determine the value of a title, track performance over time, examine global market appeal, inform distribution strategy, and compare your content to competitors across the market.
