As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, or programming decisions across your respective organizations. The recent performance of "Snapped" provides us with just one example of how demand data can be utilized to improve decision-making capabilities and content valuation.
One critical aspect of content valuation is understanding how much a show is worth, and demand data helps provide these insights. By examining the show's performance over the last 30 days in the United Kingdom, we can see that "Snapped" has an audience demand of 3.3 times the average show, indicating the considerable value it brings to the platform.
If you are deciding on how much to invest in content, examining the demand performance of "Snapped" can provide you with a baseline for measuring future content investments' potential success. Parrot Analytics' content valuation system uses demand data to calculate the dollar value any title contributes to a platform, providing executives with actionable insights to make informed decisions.
Demand data can also help you determine the optimal release strategy for your content. For instance, "Snapped"'s demand spiked in late February in the United Kingdom, indicating that this TV series had successfully captured the audience's attention at the right moment.
Another area where demand data can be helpful is in identifying under-monetized titles. Executives can use demand data to find new opportunity markets for content distribution and identify TV shows that show significant growth potential. For instance, compared to its demand of 2.4 times the average over the last 90 days, demand for "Snapped" has been increasing recently in the United Kingdom.
Additionally, examining the top 10 global markets where "Snapped" is most in-demand over the last 30 days provides us with some valuable insights. For example, the show outperforms the demand of the average TV series (1x) in each of these markets, indicating its appeal to audiences worldwide. Hungary is "Snapped"'s number one market globally, with the show achieving outstanding audience demand of 8.3x in Hungary.
In conclusion, by leveraging demand data, entertainment executives can gain a better understanding of their content's value and how to improve retention, acquisition, and distribution strategies. Parrot Analytics' content valuation system is an excellent tool for understanding and exploiting the value of your existing content and identifying content with growth potential, providing actionable insights to make informed decisions.
