As an executive in the entertainment industry, you are always on the lookout for reliable data that can help you make informed decisions. This is where demand data comes in. Parrot Analytics' content valuation system is an economic valuation tool powered by global content demand and supply. It provides strategic data to help you make decisions on content acquisition, distribution, and programming. Let's use the January 2024 analysis of "Space: 1999" in the United Kingdom as an example of how to use demand data to make important content decisions.
Content Valuation: How Much Is My Show Worth?
Parrot Analytics' content valuation system is based on demand data, making it an invaluable tool for determining the value of any title on any platform in any region. For example, we can use the demand data for "Space: 1999" in the United Kingdom over the last 30 days to estimate its current value. This show has good audience demand at 3.4 times the average title in the UK. By comparing "Space: 1999" to other titles on the market, we can ascertain its value and make informed decisions about its acquisition or programming.
Programming Decisions and Audience Demand
Demand data can also inform programming decisions. Based on the analysis of "Space: 1999," we can see that it has higher demand than 95.1% of all drama titles in the United Kingdom. By examining the metadata of the show, we know that it has 48 episodes over two seasons. This information combined with the show's high demand in the UK can help content distributors and linear networks make programming decisions.
Travelability: International Appeal of the Show
The travelability of a show refers to its ability to perform well in international markets. Based on the global performance of "Space: 1999," we know that it has poor travelability but good longevity. This may impact the decision to distribute the show to other countries. Understanding a show's global performance can help inform decisions related to the distribution, acquisition, or programming of the show.
Subscribers Acquisition and Retention
Understanding audience demand can also help with subscriber acquisition and retention. By examining which shows fans of "Space: 1999" also like, subscription-based platforms can acquire or recommend other titles that appeal to the same audience. In addition, tracking the demand for a show can help to determine which titles should be acquired or reprogrammed to engage and retain subscribers.
In conclusion, demand data is a valuable tool for entertainment executives working in the OTT, SVOD, and linear networks sectors. It can guide content acquisition, programming, and distribution decisions. By analyzing the January 2024 demand data for "Space: 1999" in the United Kingdom, it's clear that demand data can inform decisions on content acquisition, programming, international distribution, and subscriber acquisition and retention. Parrot Analytics' content valuation system is a powerful tool that enables content executives to make informed decisions that drive business success.
