Parrot Analytics has become the go-to solution for producing meaningful entertainment insights from data. Our demand data offers a powerful method for content creators, TV executives, and entertainment decision-makers to make better-informed decisions about their next moves. One example is the analysis of "Star Trek: Discovery" for the month of January 2024 in the United Kingdom. By examining the data, we can help explain how demand data can be used to inform more informed content decisions, acquisition decisions, distribution or programming decisions.
Firstly, "Star Trek: Discovery" has 13.0 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating its popularity with the audience. For content valuation, our system uses demand data to answer questions like "How much is my show worth?" or "What is the baseline value of a title?" The show has been increasing in demand over the past 90 days, reflecting its growing popularity. The rise in its rank by 27 spots in January indicates that it is performing well in the United Kingdom.
Additionally, "Star Trek: Discovery" ranks at the 99.4th percentile in the drama genre, indicating that it is in high demand in the UK. By examining fans' preference for similar titles like "Star Trek: Strange New Worlds," we can identify additional acquisition opportunities or build creative partnerships with other franchises. Parrot Analytics data reveals that audience demand for the show has risen by 9.1% in the United Kingdom in January. This data enables decision-makers to acquire the right TV series that will resonate with the audience.
Furthermore, "Star Trek: Discovery" has travelability, meaning it has international appeal and can be situated in other markets outside its country of origin. Its longevity is excellent, meaning it still has high demand over time, whilst its momentum, the pace of growth, is good. Its franchisability is outstanding, meaning it has spin-off potential, and its reach, the number of individuals expressing demand for a show, is exceptional. These indicators give executives information on how to choose the right channels for distributing the show.
By focusing on the top 10 global markets where "Star Trek: Discovery" is most in-demand, we can make better-informed content decisions. The top country is the United States, where its demand is outstanding, followed by the United Kingdom where its demand is excellent. Other top markets with outstanding demand include Canada, Netherlands, Germany, France, Switzerland, Romania, and Italy. This data provides a metric for content creators and producers to identify which regions have the most growth potential for their TV shows.
In conclusion, Parrot Analytics' demand data analysis of "Star Trek: Discovery" reveals critical entertainment insights regarding audience’s behavior, preferences, and demand distribution across different markets to assist TV executives’ content decisions making process. With a more informed strategic decision-making approach in place, networks, studios, and other companies can pinpoint the best investments and talent to build a solid content strategy that generates high returns.
