As a TV executive, "Star Trek: The Original Series" represents a great opportunity to analyze the potential value of acquiring this classic, and very successful, science fiction TV show. Demand data can be invaluable in helping inform strategic decisions.
One key question is related to content valuation: how much is "Star Trek: The Original Series" worth to an OTT platform or pay TV network? Parrot Analytics uses demand-based content valuation to determine how much a title is worth to any platform, in any region. By analyzing audience demand data, we can reveal the dollar value contribution of any title and assess its ability to drive subscriptions or mitigate churn. With outstanding demand in the United Kingdom, as well as globally, the potential value of the show is remarkable.
Another question relates to creating a global strategy for the distribution of the TV show. By looking at audience demand data, we can evaluate potential new markets for content distribution to maximize future content investments. Furthermore, the analytics-driven approach can be used to determine which platforms the show should be targeted for and which synergies may exist among these platforms.
In terms of programming decisions, "Star Trek: The Original Series" can be used as a basis for scalable concept testing. By analyzing viewer sentiment and engagement based on different elements of the show, such as characters or specific plotlines, we can determine what aspects of the TV show resonates best with global fans. This information can then be fed back into the creative process to optimize the show for greater audience connection in other markets.
The insights from demand data can inform decisions related to supply and demand. By answering questions like what types of content exhibit opportunities for new acquisitions or productions, executives can target new titles or genres that will be popular in the key markets. When compared to similar genre titles, "Star Trek: The Original Series" achieved a 99.1th percentile ranking in the drama genre, which demonstrates its broad appeal, indicating that any future acquisitions or productions should follow similar trends.
Finally, audience demand data can be used to enhance pre-release marketing and create an optimal release strategy for the show. By analyzing demand trends and quantifying taste clusters, executives can identify the best marketing tactics to reach certain demographics and at the right time. By looking at momentum and longevity metrics over time, executives can determine the best timing for promotions and premieres to maximize engagement and impact.
In conclusion, as demonstrated by the analysis of "Star Trek: The Original Series," demand data is an essential tool for TV executives for making strategic decisions. With insights based on global and regional trends, valuable analytics-informed insights can drive content valuation, acquisition decisions, programming decisions, and even global expansion plans.
