As an entertainment executive, understanding the audience demand for a TV show before making any acquisition or programming decision is crucial, and it is where Parrot Analytics excels. Japan's Star Wars anthology series "Star Wars: Visions" is an excellent example of how entertainment executives can use Parrot Analytics' demand data to make more informed content and programming decisions.
Firstly, Parrot Analytics can help executive producers, programming directors, and head of developments from television networks estimate a TV show's potential economic value to their platform or channel. Using audience demand data, Parrot Analytics can estimate a TV show's value contribution to a platform or network, which can be used to decide whether to invest in a show, renew a TV series or cancel it. In the case of "Star Wars: Visions," the show has 4.9 times the audience demand of the average show in the UK. This level of demand is good, and only 8.6% of all TV shows have this level of demand. The recent upward trend in its demand, as compared to its demand of 4.2 times the average over the past 90 days, suggests an increasing popularity of the show.
Specifically, the global franchise potential of a TV show, can be used by studios and content distributors to explore opportunities for monetizing intellectual property. Parrot Analytics' five TV content measurement categories pulse, momentum, reach, travelability, and franchisability show just how viable "Star Wars: Visions" is for international expansion.
Secondly, examinining an audience's preference for a specific type of TV content can help content acquisition and distribution companies identify more profitable territories or niche markets for expanding their business.
In a detailed overview, Parrot Analytics indicates that aside from the show's strong performace in China, "Star Wars: Visions" continues to enjoy good levels of demand across regions like the United States, France, Italy, and Germany, all with demand that is higher than its country of origin, Japan. At the same time, content acquirers could utilize the data to make strategic acquisition decisions for a more effective demand-based offering.
Finally, understanding audience demand for a TV series can also help with marketing and pre-release planning. Parrot Analytics can help executives and marketing teams to identify events and times where audience demand for a series is heightened. For example, examining the demand graph posted for "Star Wars: Visions" shows an appreciable spike around mid-November 2023, indicating that this could be a time where promotors of the show may want to consider targeting their content.
In conclusion, Parrot Analytics's demand data can prove significantly relevant for executives at streaming service and TV networks. Unpacking granular details that show content success in particular territories, key streaming regions where certain types of TV content have captured audience interest, as well as the theoretical dollar value contribution of any given title, to any platform, in any region, is exactly what can help to produce engaging content and programming strategies.
