As an entertainment executive, you can use demand data provided by Parrot Analytics to make more informed content decisions, as well as acquisition, distribution and programming decisions. By examining the data on "Supergirl" in the United Kingdom during August of 2023, we can see how this information can prove valuable to your operations.
One key benefit of demand data is content valuation. With "Supergirl" achieving 8.5 times audience demand, we see that the show is very popular in the United Kingdom. Measuring demand also helps determine a show's worth to a platform or another streaming service. Additionally, it can provide insights into how much to spend on content and can even help estimate a series' ROI contributions.
Looking at the show's performance related to genre, we observe that "Supergirl" ranks at the 98.5th percentile among all drama titles in the United Kingdom. By comparing the show's audience demand to other popular series' demand, we see that fans of this show are also highly interested in other superhero dramas like "The Flash," "Arrow," and "Batwoman." Knowing these trends, you can make better programming decisions surrounding the genres your current audience desires most.
Analyzing the Parrot Pulse for "Supergirl" gives us a range of performance metrics important to acquire an overview of the show's potential success across various worldwide markets. With its outstanding reach and franchisability, we can infer that "Supergirl" has the potential to spin off its IP into franchises, having amplified increased monetization opportunities. This hypothesis implies that if you're a producer, creator, or IP holder, you'll benefit from investing in "Supergirl" and using Parrot Analytics to monitor its performance.
In terms of distribution, looking at where "Supergirl" has gained the most popularity globally can help determine which areas to focus on next for marketing and distribution strategies. Understanding the show's travelability metric is also crucial, as it gives a good indication of how well the show will perform in terms of international demand. In the case of "Supergirl," we learn that its travelability is good. Typically, higher travelability indicates the show has a higher chance of succeeding globally.
Finally, the momentum that a show generates during its release date is vital information that can help TV executives and producers to determine how to manage the marketing spend for a project. In the case of "Supergirl," we see that the show had an excellent start, with demand spiking early on in August 2023.
In summary, by leveraging demand data like that provided by Parrot Analytics, TV executives can gain valuable insights into how a show is performing. This data can be used in content valuation, pre-release marketing, discovering under-monetized titles, determining supply & demand, and other strategic decision-making processes. By using this information, TV executives can make more informed decisions about whether to acquire, distribute, or produce certain TV shows across different markets, demographics, and geographies.
