As an entertainment executive, you are always on the hunt for the next big thing that will drive subscriptions, increase engagement, and help you retain your current audience. Understanding audience demand is the key to making informed content, distribution, and programming decisions. In this article, we will take a closer look at the demand data for "Suspicion" for the month of November 2023 in the United Kingdom to show you how Parrot Analytics can help you make more informed decisions.
When it comes to content valuation, understanding how much a show is worth can be a tricky process. However, demand data can help you answer questions like, "How can you determine how much to spend on content?" and "How much is my show worth?" Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Using demand data, you can calculate the ROI of a specific title, assess a TV series' ability to drive subscriptions and mitigate churn, and even assess the value of exclusivity.
Now let's dive into the demand data for "Suspicion" in the United Kingdom for November 2023. According to our data, "Suspicion" has a demand of 3.7 times the average show over the last 30 days, reaching the 95.8th percentile in the drama genre. This indicates that audience demand for the show is good, and compared to its demand of 2.4 times the average over the last 90 days, demand for this show has been increasing recently. This knowledge can help you make acquisition decisions by identifying the shows that are in high demand and can help drive subscriptions.
Additionally, you can use demand data to make informed programming decisions, such as which titles should you buy if you want to keep your current audience happy, or which titles should you buy if you want to grow your audience. Knowing that "Suspicion" fans also like "Loki", "Ahsoka", "WandaVision", "Foundation", and "The Wheel of Time" can help you to identify which genre of content is resonating most with your current audience, and which genre you should focus on to attract new subscribers to your SVOD service.
By examining the top 10 global markets where "Suspicion" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. This means that "Suspicion" has potential for international distribution and can help you in your distribution decisions. Moreover, knowing that the United Kingdom is "Suspicion"'s number one market globally, with good audience demand of 1.0x, can help you to target which platforms you should use to distribute your content.
Finally, demand data can be used to understand the momentum of a show. For instance, "Suspicion" experienced a demand spike in mid-November 2023 in the UK. This information can be used by linear and pay TV networks to better schedule content to take advantage of the show's growing popularity. Understanding whether a show has momentum or not is crucial in making programming decisions that can increase engagement and retain customers.
In conclusion, demand data is key to making informed content, acquisition, distribution, and programming decisions. By leveraging Parrot Analytics' content valuation system, you can determine the value of your content library, estimate the ROI of a specific title, and assess a TV series' ability to drive subscriptions and mitigate churn. Understanding audience demand for a particular show like "Suspicion" can help executives identify which content is in high demand, which titles to acquire, which distribution platforms to use, and what programming decisions to make to increase engagement and retain customers.
