As an entertainment executive, you can use demand data to make informed decisions concerning content valuation, acquisition, programming, and distribution. Let us take the case of "The Avengers" for the month of October 2023 in the United Kingdom, as analyzed using demand data from Parrot Analytics.
Content Valuation: You can use demand data to determine the value of your content by quantifying the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. For "The Avengers," we see that its demand in the United Kingdom is good, with 2.9 times the audience demand of the average show over the last 30 days. This means this title's contribution to a platform's revenue is considerable. Also, we can see that its franchisability is okay, which indicates it has potential for spin-offs and franchises.
Acquisition Decisions: You can use demand data to decide which shows to acquire to keep current audiences happy or to grow your audience base. From the analysis of "The Avengers," we can see that it moved up 138 spots in its rank in October, which indicates increasing demand in the United Kingdom. Also, we can see that some other shows that its fans like are "Stargate SG-1," "Westworld," and "Fringe," among others. You can use this information to acquire similar shows or content that caters to the same audience's preferences.
Programming Decisions: Demand data can help you optimize your programming decisions, including release strategy and pricing. By examining the top 10 global markets where "The Avengers" is most in-demand over the last 30 days, we find that this TV series outperforms the average TV show in each of these markets. The United Kingdom is "The Avengers"'s number one market globally, with a good audience demand of 2.7x, followed by the United States with good demand. You can use this information to make programming decisions like scheduling premium content in key markets to optimize revenue.
Distribution Decisions: You can use demand data to inform distribution decisions like targeting specific platforms for content distribution. From the analysis of "The Avengers," we can see that it has a good worldwide audience demand across all platforms, and its travelability is okay. You can leverage this information to assess which platforms to target for optimal distribution of your content.
In conclusion, analyzing demand data can help you make informed decisions concerning content valuation, acquisition, programming, and distribution. As seen in this analysis of "The Avengers," demand data can help you optimize your content strategy, expand consumer base, and generate more revenue.
