As a TV executive, demand data can provide valuable insights for making content acquisition, distribution, and programming decisions. Take "The Bachelorette" as an example and consider how demand data can help you make informed decisions.
Content valuation: We can use the demand data of "The Bachelorette" to provide an economic valuation of the show. The demand data can help answer questions such as: How much is the show worth to the platform? What is the baseline value of the title? What is the show's ability to drive subscriptions and reduce churn?
Global IP valuation: Demand data can inform content's value globally. For instance, we can determine what kind of content is most popular in a specific market or on a global scale.
Audience retention and acquisition: With the help of demand data for "The Bachelorette," executives can answer questions regarding subscriber retention and acquisition, such as which titles to buy if you want to retain or grow your audience.
Mapping locally-based interest: The data can also help in identifying the popular genres in the local market. This can inform decisions on what types of content to acquire or produce to reach an under-served or under-monetized market.
Optimizing pricing and release strategy: Understanding the demand for a specific show and how this demand behaves over time can inform pricing and release strategy for the content. In an example scenario for "The Bachelorette," the show's demand spiked in late February 2024, suggesting a particular time for optimized release.
Quantifying monetization potential: Demand data can help identify how to maximize the monetization potential of a specific title. For "The Bachelorette," the data may show that spin-offs or franchising can help leverage and monetize the current popularity of show.
Comparing and benchmarking performance: Demand data can be used to compare the performance of "The Bachelorette" against other titles in the market and how demand behaves across different territories/countries.
Pre-release marketing: As an executive, understanding the demand for "The Bachelorette" ahead of the premiere can inform and optimize pre-release marketing strategies.
Demand analysis: Demand data can answer questions regarding demand analysis for "The Bachelorette." For example, how popular is season 20 of the show compared with other shows available in the market? How do such demand metrics compare over time, and what implications do these metrics hold for the show’s performance?
Travelability: By identifying the top 10 global markets where "The Bachelorette" is most in-demand over the last 30 days, executives can determine where the show would perform best on a global stage. The Parrot Pulse measure across six dimensions can provide further insight into how the show is performing on a global level and whether it is appropriate for global distribution.
Overall, demand data can inform TV executives of a show's popularity, its genre's competitiveness, and where it would perform best. With the aforementioned questions in mind, an executive may use demand data to help them make more informed decisions regarding content acquisition, distribution, and programming.
