If you are an entertainment executive, you can use demand data provided by Parrot Analytics to make informed decisions related to content acquisition, valuation, programming, and distribution. For example, let's consider "The Bravest Knight" and its performance in the United Kingdom in February 2024.
Using demand data, you can determine the audience's interest in the show, which can help with content valuation. For instance, "The Bravest Knight” has 2.5x the audience demand of the average show in the United Kingdom over the last 30 days. Moreover, only 8.6% of all TV shows have this level of demand. The increasing demand level shows audience interest in the show has improved, which can affect its valuation.
You can also decide whether the show aligns with your platform's audience by examining the affinity it has with other content. By understanding what else fans of the show also like, you can acquire similar content to build your catalog. For "The Bravest Knight", "Beat Bugs", "X-men", "Mr. Bean: The Animated Series", "PJ Masks" and "Courage The Cowardly Dog" are popular shows among its audience.
By assessing the show's performance across different dimensions such as reach, momentum, and longevity, you can gauge how it is doing compared to other shows in its category. For instance, this show ranks in the 93.7th percentile within the family genre in February, which means it has a higher demand than 93.7% of all family titles in the United Kingdom. However, the show's longevity measure is poor, which means it may not maintain the audience's interest over time.
Additionally, the show's performance can be analyzed on a rolling basis. For example, the show's peak demand level has improved by 6.3% compared to the entire year. And in the last 30 days, the show’s demand level is 2.5 times the title average, which implies that it has gained popularity recently.
Finally, you can use demand data to decide on the optimal release strategy and pricing for "The Bravest Knight". By comparing the show's performance in different markets worldwide, you can identify which markets have the most audience demand. The United Kingdom is the show’s number one market globally, with audience demand levels that are 2.4x the average that depicts an opportunity for investment. Therefore, if you own a streaming service or a distribution company, you can strategically release the show in the United Kingdom to maximize audience engagement and subsequent revenue.
In conclusion, demand data can be used to make informed decisions related to content acquisition, valuation, programming, and distribution. By using this data for planning and strategizing, you can ensure the success of the content you produce, distribute, or invest in.
