As an entertainment executive, you can leverage demand data to make more informed content acquisition decisions. Parrot Analytics' content valuation system uses demand data to give you a dollar-value contribution of any title to any platform in any region. In the case of "The Cleaner," demand data shows an increase in audience demand, although the show experienced a drop in rank in October in the United Kingdom.
Using demand data, an entertainment executive can estimate the value of exclusivity by analyzing a TV series' ability to drive subscriptions and mitigate churn. For "The Cleaner," audience demand increased in the UK in October, indicating the show's potential to help grow a platform's audience.
Additionally, demand data informs a platform and network fit, which can help executives decide which platforms they should target for distributing the content. For "The Cleaner," the show is outperforming the demand of the average TV show in all top 10 global markets where it's most in-demand, meaning that it could be a strategic asset for streaming platforms seeking to expand their reach in these regions.
One could also use demand data to inform competitive benchmarking by comparing "The Cleaner" with other titles available on the market. The data reveals that the show has higher demand than 92.1% of all comedy titles in the UK in October.
Moreover, demand data can be used to map local whitespaces to identify the most popular genres in a specific market and inform optimal release strategy and pricing. In the case of "The Cleaner," the show is seeing good audience demand in the UK, which could make it a good candidate to draw audiences from this market with a targeted marketing campaign.
In conclusion, demand data, such as that provided by Parrot Analytics, enables entertainment executives to make more informed content decisions by identifying the popularity and growth potential of a particular show, assessing its value to a platform, and leveraging insights to optimize distribution, acquisition, programming, and marketing strategies.
