As an entertainment executive, you are always looking for ways to make informed content, acquisition, distribution, and programming decisions. The use of demand data is a valuable tool that can help you make such decisions.
In the case of "The End Of The F...ing World," the Parrot Analytics' demand measurement system provides insights that help to determine the potential value of the show in various markets. With the current demand trend of 4.2 times the average show in the United Kingdom over the last 30 days, it implies a good level of demand for the series. Such insights can be further analyzed in relation to content valuation by determining how much the show is worth for a player in the industry.
It is noteworthy that these insights can be used to identify opportunities or likely threats from competitors. While ranking at the 96.1th percentile in the drama genre in December, it means that "The End Of The F...ing World" has higher demand than 96.1% of all drama titles in the United Kingdom. The show's audience demand has also been increasing over the last 30 days at 8.7%, which is indicative of good market performance.
Demand data can also help to map whitespaces in specific genres and markets: For instance, the Parrot Analytics demand system identified China as "The End Of The F...ing World"'s number one market globally. The show achieved good audience demand of 4.2x in China, which shows that there is an untapped audience in the region for the content genre or similar shows to explore.
Finally, the show's global performance across six dimensions evaluated by the Parrot Pulse, indicates that the worldwide audience demand across all platforms is excellent. Excellent longevity which measures how well audience demand is maintained over time, coupled with outstanding momentum in the pace of growth, can indicate a show's potential franchise or spin-off, which could be an opportunity for makers of similar shows to explore.
In conclusion, using demand data in strategic decision-making processes can help entertainment executives to make better content, acquisition, distribution, and programming decisions. By leveraging demand data insights from shows like "The End Of The F...ing World," players in the industry can accurately value their content, map whitespaces for untapped audiences and explore new opportunities in different markets globally.
