As an entertainment executive, the demand data for "The Flintstones" in the UK during December 2023 provides valuable insights into audience interest, engagement, and market potential. Firstly, the demand data reveals that the show's audience demand is good, and the demand for the show has been increasing. This data indicates that the show could potentially have a high valuation in the UK market, and it could be a profitable acquisition for a streaming platform looking to expand its family genre content library.
Secondly, the show's travelability is good, which means that it has the potential to perform well in international markets, indicating the potential reach of the show. Executives can use this data to make informed decisions about distribution or programming strategies for promoting the show globally and expanding its fan base.
Thirdly, the data indicates that the show has exceptional longevity, showing that its audience demand has been maintained over time. This information could potentially reveal new opportunities for licensing or franchising the show, creating new revenue streams, and extending the life of the show's intellectual property.
Lastly, the show's reach is okay, and comparing its performance on a 1-year rolling basis vs the last 30 days shows that the show has increased in popularity. This data could help executives identify strategies for promoting the show and expanding its audience reach.
By examining the top 10 global markets where "The Flintstones" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. This data could be used by executives to identify potential licensing or distribution opportunities in these markets, as well as creating targeted marketing campaigns to grow the show's audience.
Furthermore, taking into account the show's metadata can help executives identify the potential of the show for spin-offs or franchise development, given its good franchisability rating. Additionally, the metadata reveals that, although the show ended in 1966, it continues to have strong global audience demand, underlining the potential of high-quality, long-lasting content.
In conclusion, using demand data in combination with metadata can help entertainment executives make more informed acquisition, content, distribution, and programming decisions. The demand data for "The Flintstones" has provided valuable insights into audience interest, engagement, and potential growth opportunities. It showcases how Parrot Analytics' content valuation system, which uses demand data for economic valuation, can assist executives in making strategic decisions.
