As a TV executive, expert, or content distributor, the above information on "The Full Monty" demonstrates the potential of demand data to make more informed decisions regarding content decisions and acquisition decisions. Firstly and most importantly, the analysis provides insight into the popularity of the show, providing a comparative analysis of its viewership in the United Kingdom. This information, alongside other metrics such as industry benchmarks and demographic insights specific to the targeted audience, helps executives make informed decisions on the value and audience appeal of a show strategically.
The demand information helps to determine the potential value of "The Full Monty" to either a new OTT or SVOD platform or for linear networks. Incorporating demand data into content valuation allows one to assess a TV series' ability to drive subscriptions, mitigate churn, and estimate the value of exclusivity. Hence, it can be determined how much "The Full Monty" is worth, and how much of its value is being driven by its star cast, and what should be the baseline value of this title.
Moreover, The metadata provides information on how many episodes the show has and some insight into the show's storyline. Examining the show's performance in different markets indicates those audiences that the show resonates most with and can help guide acquisition and marketing decisions in international markets. By examining the top ten global markets where "The Full Monty" is most in demand over the last 30 days, we can make informed content decisions in these markets.
As well as valuing content, demand data also informs us on questions such as how effective is my marketing campaign compared to competitors, the popularity of my show relative to the market, and pinpointing which genres are most popular among viewers. In essence, demand data enables executives to make more data-driven decisions by providing a reliable indicator of audience demand for content.
Finally, demand data gives insight into audience preferences and offline marketing methods to increase the show's demand. Analysis of audience preferences includes affinity analyses that guide which celebrities or brands to pair with a production to expand audience reach. Furthermore, offline marketing methods such as billboards in well-targeted locations, targeted press coverage, and free audiences tickets can potentially create an increase in demand.
In conclusion, demand data provides a powerful insight and can be used for content valuation, acquisition, distribution, and programming decisions. Information on the popularity of a show, travelability, longevity, momentum, franchise spin-off potential, and audience reach is fundamental to make content decisions based on statistics, figures and data, providing a more informed outlook. By analyzing demand data as shown in the example of "The Full Monty," entertainment executives are empowered to make more data-driven decisions and increase opportunities for success.
