TV executives, content distributors, and entertainment agencies can use demand data to help them make more informed content acquisition, distribution, and programming decisions. Demand data provides valuable insights into how a show is performing, which would otherwise be difficult to determine. In the case of "The Goodies", Parrot Analytics' demand data revealed the show's popularity and provided several insights that might help executives make strategic decisions:
- Content Valuation: Content valuation is crucial to measuring a show's worth and determining the ROI of a specific title on a given platform. Using demand data, executives can estimate a TV series' value contribution to any platform in any region and assess its ability to drive subscriptions and reduce churn. In the United Kingdom, "The Goodies" had an audience demand of 3.4 times the average show, which means the show is driving more value to the platform than most shows. Demand for "The Goodies" has been increasing recently, suggesting its popularity is growing.
- Franchisability: Franchisability measures a show's spin-off potential—the ability to monetize IP through spin-offs or franchises. For "The Goodies", its franchisability is poor, suggesting that producing spin-offs or creating franchises might not be worthwhile. However, given its outstanding longevity, there might be opportunities to monetize the show through different means.
- Reach: Reach is the number of people expressing demand for a show. For "The Goodies", the reach is good, which means the show has a dedicated but small fandom. It also indicates that the show's popularity might not extend to a wide group of people. TV executives can use this information to tailor their marketing strategy and decide on the best release strategy for the show.
- Travelability: Travelability measures a show's international demand relative to its home market. For "The Goodies", travelability is poor, which means the show's international appeal might not be as strong as it is in the United Kingdom.
- Longevity: Longevity measures how well audience demand is maintained over time. For "The Goodies", the longevity is outstanding, which suggests its sustained demand requires fewer marketing spends.
- Performance Comparison: TV executives can monitor how a show is performing by comparing its peak demand over a year to its demand in the last 30 days. For "The Goodies", demand for the show has increased by 5.8% in the last 30 days, indicating growing popularity.
- Global Performance: Executives can use demand data to determine the show's global performance across different markets. Globally, "The Goodies" outperforms the demand of the average TV show in each of the top 10 markets, including the United Kingdom, where it achieved a demand of 2.7x, indicating its popularity.
In conclusion, Parrot Analytics' demand data provides critical insights and measures that help TV executives make data-informed content acquisition, distribution, and programming decisions. By examining a show's demand, executives can make informed decisions that maximize revenue while minimizing the risks associated with their decisions.
