As an entertainment executive, you can leverage the demand data of a show, such as "The Grand Tour," to make informed content, acquisition, distribution, and programming decisions.
Content Valuation: Using audience demand, you can determine the value of a particular title, such as "The Grand Tour," for any platform, especially an SVOD platform or pay TV network. For instance, you can use the Parrot Analytics content valuation system, which is powered by global content demand and supply, to reveal the dollar value contribution of "The Grand Tour" or any show to any platform in the United Kingdom or globally. This way, you can make informed decisions regarding how much to spend on acquiring or producing a similar show or season.
Regional Audience Demand: You can use audience demand to determine the popularity of a show, such as "The Grand Tour," within a particular market or region, such as the United Kingdom or the United States. From the analysis above, "The Grand Tour" is most in-demand in the United Kingdom and the United States, where demand is outstanding. Therefore, if you are a linear network or pay TV network, you can create new programming schedules or adjust the current ones based on this insight.
Travelability: This dimension quantifies a show's international demand relative to its home market. From the analysis above, "The Grand Tour" has outstanding travelability, implying that it is popular in other markets outside its home market. As an SVOD platform or content distributor, you can acquire the show's rights for international distribution, knowing that the show is expected to perform well in other markets.
Franchisability: It measures a show's spin-off potential. From the analysis above, "The Grand Tour" has outstanding franchisability, implying that it has a high potential for spin-offs. A TV production company or studio can leverage this insight to pitch spin-offs or other format ideas to the executive producer or head of programming at the TV network.
Programming Decisions: You can use audience demand to make programming decisions, such as adjusting the showtime or programming schedule for a particular title, such as "The Grand Tour." From the analysis above, we know that the demand spiked for the show in mid-December 2023. Therefore, if you are a TV network, you may consider scheduling the show around that time in the future.
In conclusion, the demand data for "The Grand Tour" provides invaluable insights that can inform strategic decision-making for entertainment executives, including determining the value of a title, regional audience demand, travelability, franchisability, and programming decisions. The Parrot Analytics content valuation system and Parrot Pulse can provide executives with the tools necessary to analyze audience demand and make informed decisions.
