As an entertainment executive, leveraging demand data can bring strategic value to your content decisions. Looking at the data for "The Nazis: A Warning From History" in the United Kingdom for December 2023, we can see a few key insights that can be leveraged to make more informed programming and acquisition decisions:
- Understanding the level of audience interest: With 2.8 times the audience demand of the average show in the United Kingdom over the last 30 days, demand for "The Nazis: A Warning From History" is good. Additionally, only 8.6% of all TV shows have this level of demand, indicating high audience interest.
- Identifying related titles: Analyzing the audience behavior for this show, we can see that fans of "The Nazis: A Warning From History" also like other documentaries such as "The Vietnam War". This can be invaluable information when deciding what programs to acquire or what genres to expand into.
- Tracking how the show is performing: Further digging into the data shows that the demand for the show has been increasing recently and that demand spiked in mid-December. Understanding these patterns in audience interest can help you with programming and promotional decisions.
- Assessing performance across markets: Examining the top 10 global markets where "The Nazis: A Warning From History" is most in-demand, we can see how it is performing compared to the average TV show in each of these markets. For instance, in the United Kingdom, the show achieved good audience demand of 1.3x.
- Valuing your content: Content valuation is the process of assessing how much a title is worth. Using demand data, Parrot Analytics can provide a dollar value contribution of any title to any platform in any region. For "The Nazis: A Warning From History", we can see that it has higher demand than 96.7% of all documentary titles in the UK. Therefore, it can be a valuable asset, and the data is proof of the quality of the show, which can help you to potentially negotiate better prices in acquisition deals.
In conclusion, analyzing demand data can significantly enhance strategic decision making for executives. Knowing how your content is performing, its relationship to other shows in the market, value to your platform, and its potential in different regions can enable more informed programming and acquisition decisions.
