As an entertainment executive, you are constantly looking for data-driven insights to inform your content, acquisition, distribution, and programming decisions. Parrot Analytics' demand data offers valuable insights into audience preferences as seen with a show like "The OA," which has received a considerable amount of attention in the United Kingdom and globally.
Using demand data, content valuation can be used to answer how much a show is worth. "The OA" has three times the audience demand of the average show in the United Kingdom, placing it in the top tier of all TV shows in the region. Moreover, its recent increase in demand by 2.7% indicates a rise in popularity. Its performance is no different on a rolling year basis, having an outstanding audience demand from markets like the United States, Poland, Russia, China, France, the United Kingdom, Italy, Canada, and Brazil.
Demand data can be used by OTT and SVOD platforms to assess a TV series' ability to drive subscriptions and mitigate churn. Parrot Analytics' content valuation system based on demand data reveals the dollar value contribution of any title, to any platform, in any region. By using demand data, one can calculate the title's ROI, the platform-specific marginal revenue contribution, and how a title drives engagement across the rest of the catalog.
For TV series financing companies and content distributors, demand data uncovers under-monetized titles and new opportunity markets for content distribution. It is important to show growth in demand, allowing for increased investment in IP development or monetization.
Entertainment talent agencies can use demand data to identify the best talent and brands to partner with for expanding the audience's scope. Demand powers affinity analysis, mapping out the show's appeal and identifying its audience preferences. This information is critical in decision-making processes when producing new content, five years down the line.
Finally, demand data informs linear networks and pay TV networks of the platforms that content should be targeted to, further optimized by factoring in travelability. Parrot Analytics' demand data can also inform optimal release strategies and pricing by identifying peak demand periods.
In conclusion, Parrot Analytics' demand data can be used to help entertainment executives make more informed content, acquisition, distribution, and programming decisions based on insights from the audience. These data-driven insights can help them determine how to allocate funds to maximize future content investments, showcase performance, and ultimately create an engaged and satisfied audience base.
