As a TV executive, the performance of a TV show in the market is a critical consideration in making informed content decisions. Based on the demand data analysis for "The Real Housewives Of Salt Lake City," Parrot Analytics' insights can help you assess a TV series' ability to drive subscriptions and mitigate churn, as well as evaluate the show's value to your platform.
One of the key pieces of information we can derive from demand data is content valuation. Parrot Analytics' content valuation system is based on demand data, providing a dollar-value contribution of any title to any platform in any region. By using demand data, we can have insights to answer critical questions such as "how much is my show worth?" and "what is the baseline value of a title?"
The analysis of "The Real Housewives Of Salt Lake City" reveals a high level of audience demand in the United Kingdom that is 6.6 times higher than the industry average in the past 30 days, indicating that demand is good. The show moved up 108 spots in the rank of TV shows during October in the United Kingdom. Its demand for the past 90 days is 4.2 times the average, indicating increasing demand. By tracking demand data metrics continually, Parrot Analytics enables executives to monitor how their content performs in the market, allowing for informed programming decisions that can help retain existing subscribers and attract new ones.
Another critical insight gained from demand data is the ability to compare a TV series' performance against the industry average or other titles in the same genre. "The Real Housewives Of Salt Lake City" is in the 98.5th percentile in the reality genre in the United Kingdom, indicating that its demand is higher than 98.5% of all reality titles in the region. Moreover, we can understand its global performance across six dimensions using Parrot Pulse, an independent measure. For "The Real Housewives Of Salt Lake City," its global performance across dimensions such as longevity, momentum, and reach is good, providing decision-makers with critical information regarding the title's potential success on their platform.
Additionally, analyzing demand data allows executives to understand the types of content that resonate with their current and prospective audience, which can inform decisions around acquiring new titles, developing franchises, or branching out into new genres. Using "The Real Housewives Of Salt Lake City" as an example, we can see that the show's fans are likely to also enjoy other reality TV shows such as "The Real Housewives Of Orange County," "Vanderpump Rules," and "The Real Housewives Of Beverly Hills." This information can help executives make data-driven decisions about content acquisition, content development, and promotion strategies of their offerings.
Demand data can also inform optimal release strategy and pricing decisions. Through the analysis of demand for "The Real Housewives Of Salt Lake City," we see that it experienced a demand spike in late October. Insights like these could help executives gain invaluable information that will enable them to make better decisions regarding the timing of a release, the pricing strategy, and the promotion of the content.
In conclusion, as a TV executive, the analysis of demand data provides timely and invaluable decision-making information. Insights derived from demand data can help inform content valuation, assess the value of exclusivity, optimize release strategies, benchmark performance against other titles, identify opportunities for global expansion and franchise development, and shape marketing campaigns. By leveraging insights gleaned from demand data analytics, executives can effectively evaluate and optimize content to drive subscriber acquisition, retention, and growth.
