As an entertainment executive, you need to base your decisions on comprehensive data to make informed content, acquisition, distribution, or programming decisions. Parrot Analytics' demand data offers a valuable source of information to help you address various strategic questions.
The desire for content valuation is at the forefront of every TV executive's mind. Parrot Analytics demand data offers valuable insights into content valuation as it provides an indication of a show's popularity or demand, which is crucial in determining a show's worth. For instance, "The Repair Shop's" audience demand in the United Kingdom was excellent over the last 30 days, 6.2 times more than the average show. Executives can use this data to assess the show's value as well as its ability to generate revenue, attract viewers, and retain subscribers.
Demand data enables valuing content by providing answers to key questions such as: How much is a show worth? How much does an individual title contribute to a platform, in a specific region? The demand for a title can determine how much should be spent on that title if it is worth the investment. Using Parrot Analytics' content valuation service, executives can calculate the return on investment a specific title can bring to a given platform.
In December 2023, "The Repair Shop" achieved peak rank #150 in the UK, indicating the show's performance relative to other titles on the British market. Executives can use this data to evaluate a title's standing and adjust programming decisions accordingly, such as scheduling the show during a more optimal time slot to capitalize on demand.
Demand data can also be used for franchise research and development, as well as content acquisition planning. In the case of "The Repair Shop," we know that the show's popularity is excellent in the USA and Canada. We also know that the demand for this title has decreased in the UK. Using Parrot Analytics' travelability measurement, executives can determine if the show has international potential relative to its home market.
As an executive, you also want to retain the audience you have and grow through acquisition. Using demand data to make informed decisions about which shows to acquire can increase retention and add new subscribers. For example, Parrot Analytics demand data on "The Repair Shop" suggests that "Gogglebox: UK," "Welcome To Wrexham," and "Fargo" are other shows that fans of "The Repair Shop" also like. This information allows executives to make informed decisions about what shows to acquire to appeal to this audience.
Finally, momentum, longevity, reach, and affinity analysis are factors that executives need to consider when making decisions about content in the long term. The momentum of "The Repair Shop," meaning the pace of growth, is good. Its longevity, measuring how well audience demand is maintained over time, is also good. The show's reach, or the number of people expressing demand, is good. By contrast, its travelability is poor. These data points could factor into a strategic decision to expand the show abroad or not.
In conclusion, Parrot Analytics' demand data provides a powerful tool for executives in the entertainment industry to make informed decisions in content valuation, franchise development, acquisition, programming, and scheduling. By using Parrot Analytics' data to determine a show's popularity relative to its competitors, executives can make more informed decisions and create more engaging content that can drive audience engagement and business success.
