As an entertainment executive, demand data can help you make informed decisions about content valuation, acquisition, distribution and programming. In this article, we will demonstrate how demand data can be used by analyzing "The Sarah Jane Adventures."
Content Valuation: To find out how much your content is worth, you should use the Parrot Analytics content valuation system. Parrot Analytics' content valuation system is powered by global content demand and supply and calculates the dollar value contribution of any title, to any platform, in any region. So, content valuation can be applied to an individual series or an entire library, to start unbundling the value of content on any streaming service. To evaluate "The Sarah Jane Adventures," we found that it was 4.4 times more in-demand than the average show in the United Kingdom over the last 30 days. This information can be used to estimate the value of the show in the UK market.
Acquisitions: Demand data can help entertainment executives in making informed acquisition decisions. For example, based on our analysis of "The Sarah Jane Adventures," we discovered that the audience demand for the show has increased in the United Kingdom by 72.1% in December, indicating an upward trend in demand for the show in this market. We also determined that the show's worldwide audience demand is okay, and its longevity is good which means that the title maintains audience demand over time. Also, the Parrot Pulse revealed that the show is most in-demand in the United States, followed by the UK, Germany, France, Netherlands, Italy, Ireland, Belgium, and Poland. You can use this information to make informed acquisition decisions in these countries.
Programming: Demand data can offer insights that can help executives make informed programming decisions. For example, we found that "The Sarah Jane Adventures" audience demand is 98% in the United Kingdom compared to its home market, the United States, highlighting the show's popularity outside of its country of origin. Also, we identified the top shows that fans of "The Sarah Jane Adventures" enjoy, which includes "Doctor Who" and "Loki." Knowing this information can help you in thinking about creating an ideal programming block or lineup of shows that follow this genre.
Distribution: Demand data can also help with informed distribution decisions. Using the Parrot Pulse, we identified that while travelability is poor for "The Sarah Jane Adventures," its reach is okay. This means that you can select marketing strategies that will help distribute the show globally and to a wider audience.
In conclusion, demand data can be used by entertainment executives in making more informed decisions around content valuation, acquisition, distribution, and programming. Based on our analysis of "The Sarah Jane Adventures," demand data can offer insights into a title's popularity in specific markets, its potential value, and long-term audience demand that can help executives make informed decisions.
