As an executive working in the entertainment industry, it's essential to understand how to utilize demand data to make informed decisions regarding content. A recent analysis of "The Secret Agent" provides a prime example of how demand data can be used to aid decision-making.
Content valuation is a critical aspect of the entertainment industry. Demand data can be harnessed to determine the dollar value contribution of any title, to any platform, in any region. Parrot Analytics' content valuation system is based on demand data and can give executives an accurate picture of a show's worth, relative to its competitors. For instance, with 3.3 times the audience demand of the average show in the United Kingdom over the last 30 days, "The Secret Agent" is in demand. By comparing the demand of a show to the average demand across all TV shows in the region, executives can get a clear understanding of a title's popularity in the market.
Demand data can help entertainment executives make more informed decisions when it comes to creating, acquiring, or distributing content. In the case of "The Secret Agent," decision-makers can analyze the recent increase in demand for the show in the United Kingdom by 65.6% and use this insight to identify potential opportunities for growth in the region. Additionally, understanding which other shows are popular with fans of "The Secret Agent" can indicate other shows executives should consider acquiring.
Demand data can also enable executives to make informed international expansion decisions. In the case of "The Secret Agent," its performance across the world varies. Its travelability is okay, while its reach is good, indicating that there is potential for international growth. Likewise, the show's performance on a rolling year basis indicates a growing popularity, which executives should consider before making decisions regarding international expansion.
Finally, demand data can inform marketing strategies effectively. For instance, "The Secret Agent" experienced a demand spike in late December 2023, making it a desirable candidate for a targeted marketing campaign.
In conclusion, by leveraging demand data from shows like "The Secret Agent," entertainment executives can make more informed decisions around content creation, acquisition, distribution, and programming. The insights derived from demand data can help executives determine a show's value, its performance in its home market and beyond, and the potential for growth and expansion. By using this data, executives can optimize their decision-making process and stay ahead of the curve in the ever-evolving entertainment industry.
