As an entertainment executive, evaluating the performance of your content is crucial to making informed decisions about upcoming productions, acquisitions, and distribution strategies. This is where demand data comes in, such as the analysis of "The Shannara Chronicles" for the month of February 2024 in the United Kingdom.
Firstly, demand data allows for content valuation by revealing the dollar value contribution of any title to any platform in any region. In the case of "The Shannara Chronicles," it had demand 2.1 times the audience demand of the average show in the United Kingdom over the last 30 days. The show's increasing demand is also noteworthy, and further analysis of demand data can be used to calculate its ROI and assess its performance as an acquisition-driving or churn-reducing title.
Demand data can also inform scalable concept testing and help with supply and demand decisions. By examining the top 10 global markets where "The Shannara Chronicles" is most in-demand over the last 30 days, we can see how it is performing in each of these markets. For example, the show outperforms the demand of the average TV show in all of these markets, indicating opportunity for international expansion.
Additionally, demand data can inform programming decisions, such as optimal release strategy and pricing. By analyzing the demand spikes of "The Shannara Chronicles" in late February 2024 in the United Kingdom, for example, executives can determine the best release timing for future productions.
Demand data can also help in subscriber acquisition and retention. By using demand data to determine which titles are most popular among current subscribers, executives can acquires titles that will keep their current audience happy, and use data to discover new opportunity markets for content distribution, as well as assess the value of exclusivity.
In summary, demand data is immensely valuable to entertainment executives in optimizing their content strategies across the board. It can inform decisions related to content valuation, scalable content testing, supply and demand, programming, subscriber acquisition and retention, and global expansion. Hence, executives can leverage Parrot Analytics' demand data system to capture meaningful insights and drive informed business decisions.
