Demand data has become increasingly important in strategic decision making for entertainment executives across the industry, as it provides valuable insights that can help to make more informed content, acquisition, distribution, and programming decisions. The example of "The Steve Wilkos Show" as analyzed by Parrot Analytics provides a good illustration of how demand data can help to inform content valuation and other strategic decisions.
One of the main ways in which demand data is useful in content valuation is in determining the value of a particular title or content library to a platform over time. By using demand data to calculate the dollar value contribution of a title or library to a given platform in any given region, platforms can determine the ROI of a particular title and make more informed decisions about how much to spend on content acquisition.
An important consideration when using demand data for content valuation is to take into account platform-specific marginal revenue contribution and how a given title drives engagement across the rest of the catalog. This information can be used to determine how a specific title is performing in terms of acquisition-driving or churn-reducing, and to assess its ability to drive subscriptions or mitigate churn.
Demand data can also be useful in determining the types of content that would be a good fit for a given platform or network. This includes identifying the most popular genres in a particular local market, as well as using demand data to assess taste clusters and determine the best talent or brands to partner with to expand the audience.
In the case of "The Steve Wilkos Show", demand data provides useful insights into the show's performance over time, as well as its popularity in different markets around the world. For example, the show has 4.6 times the audience demand of the average show in the United Kingdom, indicating that demand for the show is good. However, compared to its demand of 5.3 times the average over the last 90 days, demand for the show has been decreasing recently.
The show is also performing well in several other countries, including the United States, where it achieved outstanding audience demand of 5.6x, and Ireland, where demand is good. By examining the top 10 global markets where "The Steve Wilkos Show" is most in-demand, it is possible to gain a better understanding of the show's performance and potential opportunities for international expansion.
Overall, demand data provides valuable insights that can help entertainment executives to make more informed strategic decisions. By using data to assess the value of content, identify popular genres and taste clusters, and track performance over time, platforms and networks can optimize their content acquisition and programming strategies to better meet the needs and preferences of their audiences.
