If you are an entertainment executive looking to make content, acquisition, distribution, or programming decisions, you can use demand data provided by Parrot Analytics to help inform your decision-making process. Let's take the example of "The Vampire Diaries" in the United Kingdom for the month of September 2023 to illustrate how demand data can be utilized:
Content Valuation:
- How can you determine how much to spend on content? Parrot Analytics content valuation system, powered by global content demand and supply, can reveal the dollar value contribution of any title, to any platform, in any region. Based on the outstanding demand for "The Vampire Diaries" in the United Kingdom, as well as in other markets such as the United States, Brazil, Germany, France, South Africa, Canada, India, and Kenya, content executives may consider it a worthwhile investment.
- To calculate the ROI a specific title will bring for any given platform, content executives can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn. The exceptional audience demand, outstanding reach, and increasing popularity of "The Vampire Diaries" in the UK suggest that it can be a strategic asset for a streaming platform and a desirable acquisition for a content distributor.
Supply and Demand:
- Content executives can use demand data to identify content that exhibits opportunities to acquire or produce. With its outstanding travelability, "The Vampire Diaries" presents a potential opportunity for global SVOD expansion.
- To find new opportunity markets for content distribution, content executives can leverage demand data to uncover under-monetized titles. The spike in audience demand for "The Vampire Diaries" in late September 2023 indicates a potential untapped market for this show.
Programming:
- To optimize release strategy and pricing, content executives can use demand data to identify when to release a TV show and at what price point. Based on the audience demand for "The Vampire Diaries" in the UK, its global popularity, and its exceptional momentum, content executives may want to consider releasing a new season or reboot of the show in the near future.
- By mapping local whitespaces, content executives can identify the most popular genres in the UK to determine if "The Vampire Diaries" would be a good fit for the market.
- To optimize pre-release marketing, content executives can use demand data to understand audience preferences, such as which TV shows will help them acquire or retain subscribers, or which elements of existing content fans like the most. The Parrot Pulse for "The Vampire Diaries" provides an independent measure of its global performance dimensions, such as its franchise potential, which can aid content executives in their marketing campaigns.
Distribution:
- Demand data informs the platform and network fit, as content executives can use demand data to determine which platforms they should target for the distribution of their content. With its exceptional demand in the UK and other markets, "The Vampire Diaries" would be a desirable addition to any streaming platform's library.
- To value content, content executives may leverage demand data to determine how much their content is worth to another streaming platform. Based on the exceptional demand for "The Vampire Diaries" in the global markets, it may hold significant value for an SVOD platform.
Subscriber Acquisition and Retention:
- Demand data helps with subscriber retention and acquisition. By using data on which titles should be purchased to keep existing audiences happy or to attract new subscribers, content executives can use demand data to inform their content decisions. With its outstanding audience demand, "The Vampire Diaries" presents an opportunity to acquire and retain subscribers for a streaming platform or network.
In summary, demand data can help entertainment executives make more informed content, acquisition, distribution, and programming decisions, as demand data reveals a show's dollar value contribution, global appeal, audience preferences, appropriate platform fit, and franchise potential. Based on the example of "The Vampire Diaries" in the UK for the month of September 2023, its outstanding performance in various global markets, suggests it may be an appropriate choice for investment in the current entertainment landscape.
