If you are an entertainment executive deciding whether to invest in "The Winchesters", Parrot Analytics' demand data can provide you with valuable insights.
Firstly, the show's overall demand is strong in the United Kingdom. It has 4.7 times the audience demand of the average show in that region, and ranks higher than 96.5% of all drama titles in the country. However, you should also know that its demand has been decreasing recently, which may indicate that the show has lost some momentum. You can also use the Parrot Pulse to evaluate the show's performance across six dimensions, which scream "The Winchesters" is outstanding worldwide and has great franchisability or spin-off potential.
Beyond just the United Kingdom, "The Winchesters" performs very well in many other global markets such as United States and Germany. This means the show has international potential, and could potentially help your platform or network expand into new territories. By studying the top 10 global markets, you can look at where your platform has a content gap to be filled with "The Winchesters" and what kind of tone it delivers.
Furthermore, the show has some affinities with other titles ("Quantum Leap", "The Simpsons", "NCIS", etc.). Understanding these affinities can help you with programming decisions, such as how to promote "The Winchesters" to fans of these related titles.
Lastly, utilizing demand data can also support tough distribution decisions such as which show to offer on which platform, which helps you adjucate the value of the content in the market. In Parrot Analytics, by using the content valuation system, you can calculate the dollar value contribution of any content, anywhere, which determines the effectiveness of its marketing campaign and strategic asset value of the show for any platform.
