For streaming platforms, understanding audience demand is a key factor in making informed content decisions, and Parrot Analytics' demand data can be immensely helpful in this regard. The demand data for "This England" in December 2023 in the United Kingdom reveals some insights that can be useful for content decisions.
Firstly, the show has a good level of demand, being 2.1 times the audience demand of the average show in the United Kingdom over the last 30 days. This level of demand is achieved by only 8.6% of TV shows. It is also important to note that demand for the show has been increasing recently. This information can be helpful in content valuation, as it can be an essential factor in determining show's worth to the platform.
However, it is also essential to look at other aspects of demand data, such as its rank, genre percentile, and comparison with other shows. In the United Kingdom, "This England" achieved its peak rank of #1662, but it dropped 214 spots during December. However, it still ranks in the 92.2th percentile in the drama genre, indicating higher demand than 92.2% of the drama titles in the United Kingdom. Additionally, shows that fans of "This England" like are listed, which can be a clue for content acquisition and programming decisions.
Examining the show's performance on a rolling year basis versus the last 30 days reveals interesting insights. Although its peak demand was 6.2 times the title average over the course of the entire year, it peaked at 2.5 times the title average in the last 30 days. This indicates a 59.9% increase in popularity, although its average demand on a rolling year basis was 2.8 times the average title, compared to 2.1 times the title average for the last 30 days, indicating a decrease in popularity. This information can be helpful in determining the show's value.
Another essential factor to consider is the top 10 global markets where "This England" is most in-demand over the last 30 days. The United Kingdom is the show's number one market globally, with a good level of demand of 0.6x. Germany ranks second, with okay demand. The other markets where the show is in demand are Italy, Estonia, the United States, Australia, Spain, Thailand, and South Korea, all of which have okay demand. This information can be an important factor in content distribution decisions.
In summary, Parrot Analytics' demand data provides insights that can be used to make informed content decisions, including content valuation, acquisition, distribution, and programming, among others. By analyzing the various aspects of "This England's" demand data, entertainment executives can gain a deeper understanding of audience demand and make more informed decisions regarding their content.
