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Maximizing Content Performance with Demand Data: A Case Study of Upstart Crow in the United Kingdom

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Parrot Analytics Insights - January 2024

As an entertainment executive working on an SVOD platform or a TV production company in the United Kingdom, the analysis of "Upstart Crow" for the month of January 2024 provides valuable insights that can help make informed programming and content decisions, as well as content distribution decisions.

One of the key insights from the analysis is that "Upstart Crow" has been gaining popularity in the United Kingdom, with its demand increasing by 28.3% in January 2024. Furthermore, compared to its demand over the last 90 days, its demand has been increasing recently. This indicates that viewers are becoming increasingly interested in the show, which is an encouraging sign for the platform or TV production company, especially if they have plans to produce similar content.

Another critical insight is that audience demand for the show is 4.1 times the average in the United Kingdom, which is an excellent performance that will help in justifying the costs of producing or acquiring the series. Furthermore, only 8.6% of all TV shows have this level of demand, which highlights the show's uniqueness and potential to be an essential asset in the platform or TV production company's content library.

The Parrot Pulse for "Upstart Crow" analysis also provides useful information about the show's global performance across various dimensions, such as travelability, momentum, franchisability, and reach. Knowing that the show's longevity is okay, and its momentum and reach are also okay, helps identify potential areas of improvement to optimize the performance of the show in the long run.

Additional insights include the fact that the show's home market is in the United Kingdom, where it has good audience demand, with its peak demand being 2.1x the average. Moreover, compared to the average TV show, "Upstart Crow" has higher demand in each of the top 10 global markets where it is most in-demand, including the United States, Canada, Netherlands, Bulgaria, New Zealand, Taiwan, Australia, and Israel.

To summarize, the analysis of "Upstart Crow" for the month of January 2024 in the United Kingdom provides powerful insights to help entertainment executives make informed programming and content decisions. The analysis highlights the show's increasing popularity, its uniqueness, its global performance, and its potential for monetization as well as potential areas of improvement in content distribution. By providing insight into how demand data can be used for content valuation and supporting informed decision-making, Parrot Analytics is making a significant contribution to the entertainment industry.

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