For entertainment executives looking to make informed content decisions, demand data for a show like "Vintage Voltage" can provide valuable insights. First, executives can use demand data to understand the popularity of the show and its potential value. In the case of "Vintage Voltage," it has 2.1 times the audience demand of the average show in the United Kingdom over the last 30 days, placing it in the top 8.6% of all TV shows. This high level of demand has also been increasing recently.
Executives can also use demand data to assess the show's genre performance, audience preferences and other shows fans of "Vintage Voltage" are interested in, which could be useful when acquiring or producing similar shows. For instance, "Vintage Voltage" ranks at the 94.9th percentile in the reality genre, meaning it has higher demand than 94.9% of all reality titles in the United Kingdom. Furthermore, we know that fans of "Vintage Voltage" also show an interest in "Seconds From Disaster," "Nova," "This Old House," and "Mobile Suit Gundam: The Witch From Mercury," among others.
Demand data can be particularly useful in determining the value of a show in different markets. In the case of "Vintage Voltage," we see that it outperforms the demand of the average TV show (1x) in each of the top 10 global markets in the last 30 days. For example, its audience demand of 1.3x in the United Kingdom is considered good. Executives can use this data to help determine where to acquire, distribute, or promote the content effectively.
Demand data can also be used to measure a show's momentum, reach, travelability, franchisability, and longevity in the market. For "Vintage Voltage," the show's momentum and longevity are poor, while its reach and franchisability are inadequate. This information, while negative for the show, can guide a decision to improve in these areas, or alternatively, drop the show altogether.
Finally, executives can use demand data to compare a show's performance over a long period vs. a shorter term. In the case of "Vintage Voltage," its peak demand has continued to grow in recent times, indicating its popularity is still on the rise. Its average demand on a rolling year basis is also increasing, indicating that the show is gaining popularity among the audience.
In conclusion, demand data-powered content valuation from Parrot Analytics can help entertainment executives make informed content decisions by revealing the value of a show, understanding audience preferences, valuing original content and franchises, aligning marketing efforts and assessing the potential of the property. This data is essential to remain competitive in the market and make confident, data-driven decisions that drive audience growth and retention.
