Are you an entertainment executive looking to make informed content decisions that drive engagement and revenue for your platform? Use Parrot Analytics' demand data to guide your content valuation, acquisition, distribution, and programming decisions.
Let's look at "Worst Cooks In America" as an example of how demand data can help you make data-informed decisions. Over the past 30 days, demand for the show in the United Kingdom is seven and a half times the average for all TV shows in the market. The show surpassed 98.5% of all reality shows in the UK, indicating that it is a highly-valuable asset to any platform that streams it.
If you are planning to acquire or produce a show, our content valuation system will help you determine how much to spend on content based on its economic valuation. The Parrot Analytics content valuation system uses global content demand and supply data to show how much value a title adds to a platform in any region. For "Worst Cooks In America," platform-specific data can help you measure marginal revenue contribution and assess the TV series' ability to drive subscriptions and mitigating churn.
Additionally, using demand data, you can estimate cannibalization of audiences when a title is available on multiple services. You can assess the value of exclusivity and determine the best release strategy and optimal pricing for your content. You can even find untapped opportunity markets for content distribution by tracking international demand, as evidenced by the show's 99.4% increase in audience demand in the United Kingdom over the last month.
Demand data also provides insights that can help you make long-term content decisions, measure the effectiveness of marketing campaigns, and gauge the sustainability of audience demand. By examining the show's performance over time, you can identify the most popular genres in a specific market or gain insights into how the show is performing relative to the industry average.
Finally, demand data allows you to benchmark the show's performance against other titles available in the market. When you have this information at your fingertips, you can make data-informed decisions that drive engagement and revenue for your platform.
In conclusion, entertainment executives can make data-driven decisions when acquiring, producing, distributing, or programming content by using Parrot Analytics' demand data. The example of "Worst Cooks In America" illustrates how demand data is applied to content valuation, acquisition and distribution decision-making, and programming strategies. Use demand data to measure audience demand, identify content opportunities, optimize pricing, and effectively market content. Stay ahead by utilizing demand data for fact-based decisions that drive engagement and revenue in the global entertainment market.
