If you are a TV executive, you can use the audience demand data from "Yeh Rishta Kya Kehlata Hai" provided for the month of January 2024 in the United Kingdom to make better-informed content decisions. The analysis of the audience demand data can assist in content valuation and tell you how much the show may be worth to your platform. Additionally, you may use this information to assess the likelihood of your audience deciding to churn or subscribe to your platform.
Demand data can help with programming decisions by answering questions such as what kind of content to acquire or produce. In this situation, as "Yeh Rishta Kya Kehlata Hai" has been increasing in demand popularity in the United Kingdom, it may provide a signal that family dramas are appreciated by audiences in that market.
Moreover, by examining the top 10 global markets through which Yeh Rishta Kya Kehlata Hai achieved impressive demand, including India, Pakistan, Bangladesh, and Sri Lanka, an executive in charge of programming content can establish partnerships with studios, content distributors, or talent agencies to leverage the audience demand for their SVOD service.
Content valuation can sometimes be tricky, however, using the demand data for "Yeh Rishta Kya Kehlata Hai," executives can estimate how this show is likely to drive engagement across the rest of the catalog and where it should be placed on their platform's user interface.
TV executives planning for international expansion and require a better understanding of a show's travelability can use this information to potentially increase the show's global reach, localization, and acquire foreign distribution rights. Information on travelability, here, indicates that while the global audience demand for "Yeh Rishta Kya Kehlata Hai" is exceptional, its international appeal is only okay.
An additional insight that can be obtained from the data provided is that demand for the show spiked in late January 2024 for the United Kingdom while achieving good audience demand during the same period. This can enable an executive to make better optimization for a marketing campaign before the next anticipated spike in demand.
Overall, by analyzing demand, executives can use this data to assess how much to spend on content, identify whether a TV series can drive subscriptions or mitigate churn, or determine the ROI for a specific title. Demand data can also help answer questions like what genres are resonating with the current audience and what titles will attract new subscribers to an SVOD service.
