If you're an executive at a TV production company, or even another industry professional, and considering investing in a new cooking show, understanding show popularity via demand data is critical. One show that has been on the air for a long time and has managed to maintain a high level of interest from viewers is "30-minute Meals," hosted by Rachael Ray. Here's how demand data can be utilized to make more informed decisions about the acquisition, distribution, programming, or content valuation of the show:
1. Content Valuation: One of the most significant questions for any TV executive is how to determine a show's value, monetarily or otherwise. Understanding the audience demand is critical to answer important questions like, "What is the value of a content library to a platform over time?" "What is the baseline value of a title?" and "How is my series performing as an acquisition-driving or churn-reducing title." By utilizing demand data, the Parrot Analytics content valuation system can be used to determine the show's value based on its contribution to any platform, region, or audience demographic.
2. Programming Decisions: Knowing how the show is faring in its genre, as compared to other documentaries is an essential aspect of the programming decision-making process. In the case of "30-minute Meals," it's performing better than 95.3% of all documentary titles in the United States over the last 30 days. Knowing which other shows fans of the series are also interested in can be helpful in programming decisions. In this particular case, shows such as "The Secret Of Skinwalker Ranch," "Jamie's 30 Minute Meals," and "Jamie's 15 Minute Meals" are popular among the viewers.
3. Acquisition Decisions: Understanding the show's popularity in each geographical market can help the TV executive decide whether or not to acquire it. In this case, the show has achieved a good audience demand factor of 0.2x in the United States, which is its best-performing market. Meanwhile, it's performing "okay" in other markets like Canada, China, Denmark, Germany, Hungary, Japan, and the Netherlands. Knowing where "30-minute Meals" is most in-demand and where the show has lost its appeal is an essential part of the decision-making process.
4. Distribution Decisions: A TV executive can also use demand data to decide which platforms to target when distributing the show. If the show is performing better on a particular streaming service, the executive can choose to focus the marketing and distribution efforts there. By investing preciously in the right platform, executives can maximize the show's reach and monetization, thus achieving greater ROI.
5. Longevity: Understanding how well a show's audience demand is maintained over time is an important factor in programming decisions. In the case of "30-minute Meals," the show's longevity, or how well audience demand is maintained over time, is good. However, despite its global performance across six dimensions providing an "ok" rating on worldwide audience demand, its travelability is poor and its franchisability is also poor, meaning that spin-off potential is limited.
In conclusion, when TV executives use demand data to inform their decision-making process, they can better understand audience preferences, prioritize content investments, make informed content decisions, understand which areas of their business require improvement, and ultimately determine a show's value. Parrot Analytics provides these insights via its content valuation system, thereby presenting a global picture of a show's performance relative to all other titles available, enabling TV executives to make more informed decisions for acquisition, distribution, programming, or content valuation.
