Demand data is an incredibly useful tool that can help executives in the entertainment industry make more informed decisions when it comes to content valuation, acquisition, distribution, and programming. Let’s take a closer look at how the demand data for "3Below" in the United States during November 2023 can be used to inform various decision-making processes.
Content Valuation:
Parrot Analytics’ content valuation system is based on demand data, enabling executives to determine how much to spend on content. In the case of "3Below", demand data reveals that it has 3.2 times the audience demand of the average show in the United States over the last 30 days. Only 8.6% of all TV shows have this level of demand, indicating that "3Below" is a valuable asset. Moreover, demand for this show has been increasing recently.
Acquisition:
Demand data powers the Parrot Analytics content valuation system, which can be used to assess a TV series' ability to drive subscriptions and mitigate churn. Therefore, an executive considering acquiring "3Below" can use the demand data to assess its potential to bring in new subscribers. The data shows that although demand for the show has decreased by 7.9% in the United States during November, it spiked towards the end of the month. The show's reach is good, indicating that it could attract a wide audience and provide access to new subscribers.
Programming:
Using Parrot Analytics' demand data, executives can determine the best release strategy for a show. Given that demand for "3Below" spiked in late November 2023 for the United States, executives could consider releasing new episodes or promotional content around that time to capitalize on the increased demand. Moreover, executives can also use the data to assess the potential success of upcoming productions and optimize them for audience demands.
Distribution:
Demand informs the platform and network fit, so an executive evaluating "3Below" for distribution on their platform or network can use the demand data to determine which platforms to target. In this case, "3Below" has performed well in the United States, where it achieved good audience demand of 1.9x, making it a good candidate for distribution or streaming opportunities.
In conclusion, demand data empowers executives to make more informed decisions in the entertainment industry. By analyzing the demand data for "3Below" during November 2023 in the United States, executives can use this data to make decisions related to content valuation, acquisition, distribution, and programming. By understanding global, regional/market, and platform-based insights outlining audience demand in this way, executives can gain a significant competitive advantage in their respective domains.
