As an entertainment executive, you can leverage demand data to make more informed content decisions and to maximize your investment in TV series. Let's use "60 Minutes Australia" as an example. The show has a good audience demand that has been increasing recently relative to the average TV show in the United States over the last 30 days - this indicates that there is still an appetite for current affairs programming and that "60 Minutes Australia" has a dedicated audience. Additionally, "60 Minutes Australia" has outstanding longevity and good franchisability potential ("spin-off" potential), which are important factors when evaluating content for potential distribution or acquisition.
Demand data also enables content valuation. For example, executives can use Parrot Analytics' content valuation system to calculate the dollar value contribution of "60 Minutes Australia" specifically, to any platform, in any region. Valuing content allows executives to determine how much to spend on content, assess a TV series' ability to drive subscriptions and mitigate churn, and estimate cannibalization of audiences if a title is available on multiple services. Furthermore, using demand data can help determine the baseline value of the title, and the ROI that it can bring over time.
In addition to content valuation, demand data can also be used in programming strategies. For example, executives can use demand data to answer questions such as which titles should be acquired to keep the current audience happy, and which titles could attract new subscribers to your platform. "60 Minutes Australia" is currently ranking at the 93.8th percentile in the news genre in the United States, which can provide valuable insights when making programming decisions around news-related content.
Beyond these applications, demand data can help executives inform distribution decisions. For example, executives can use the demand data for "60 Minutes Australia" across the top 10 global markets to determine where to distribute the content. "60 Minutes Australia" has higher demand compared to the average TV show in markets such as Australia, the United States, Ireland, South Africa, and the United Kingdom. These insights can be particularly helpful when deciding how to allocate funds across different regions or understanding whether the content will travel well.
In summary, demand data is a powerful tool that can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. Using "60 Minutes Australia" as an example, we can see how executives can leverage demand data to understand market demand, evaluate content value, determine how to allocate resources, and mitigate risk in their portfolio decisions. By leveraging demand data effectively, executives can set up their organizations for success by creating data-driven hypotheses and strategies and then execute and learn from them accordingly.
