As an entertainment executive, understanding the audience demand for your content can help you make more informed decisions regarding content acquisition, production, and distribution. This is where Parrot Analytics' demand data analysis can be immensely helpful. Let us take the case study of "8 Out Of 10 Cats" for the month of February 2024 in the United States to highlight how demand data analysis can aid in content valuation and various strategic content planning decisions.
Content Valuation: Content valuation is key for OTT platforms, finance, talent agencies, studios, and other industry players to make informed decisions on content investments. With Parrot Analytics' demand data analysis, you can determine how much a particular title or library is worth to your platform. In the case of "8 Out Of 10 Cats," it achieved 4.7 times the audience demand of the average show in the United States over the last 30 days, and the demand for this show has been increasing since February, showcasing its potential.
Programming Decisions: As an entertainment executive or TV producer, you need a clearer picture of viewer preferences in terms of genres, talent, and themes that will best resonate with your audience. Parrot Analytics' demand data analysis can help you gain insight into the performance of similar content as well as determining the trends in the viewership of your content. By understanding the top 10 global markets where "8 Out Of 10 Cats" is most in-demand, you can tailor your content to that region to increase the audience.
Acquisition Decisions: Understanding the potential of a new acquisition is crucial for content distributors, linear and pay TV networks to make informed decisions. Parrot Analytics' demand data provides you with insight into the popularity of the particular show in the selected market. By utilizing the data from "8 Out Of 10 Cats," the show has good demand in the United States, Germany, the Netherlands, and France, allowing distributors to make a decision based on what market to focus on.
Distribution Decisions: Reaching out to the right platforms or networks is crucial to ensure the content is being viewed by the right audience. Parrot Analytics' demand data analysis helps you to match your content with the correct distribution network or pay-TV network. For instance, "8 Out Of 10 Cats" has good demand in the United States, which implies that you need better distribution in that market to make the show more accessible.
In conclusion, Parrot Analytics' demand data analysis is an essential tool for all entertainment industry players. The understanding of audience preference is crucial in making informed decisions, from content valuation, acquisition through programming, distribution to retention practices. By analyzing "8 Out Of 10 Cats," industry players can learn how to use demand data effectively and make informed decisions regarding content.
