As an entertainment executive, demand data can provide you with valuable insights to make informed decisions about your content or acquisition, distribution, and programming strategy. Let's take the example of "Air Crash Investigation (Mayday)" in the United States during January 2024. This TV series had 9.4 times the audience demand of the average show in the country over the past 30 days, indicating outstanding demand for this show relative to the rest of the market. Such data can be used for content valuation as it shows the dollar value contribution of the title to a platform in a given region.
You can use this kind of information to determine how much to spend on content acquisition for your platform. Parrot Analytics provides an economic valuation system that is powered by global content demand and supply, allowing you to calculate the ROI you can expect for any given title.
Additionally, you can gain insights into the audience demand for specific genres and identify areas of opportunity to acquire or produce content to satisfy their needs. Through such data, you can also better understand the ability of a TV series to drive subscriptions and mitigate churn. Since January 2024, audience demand for "Air Crash Investigation (Mayday)" in the US has increased by 16.1%, revealing the show's ability to retain its audience.
As a content distributor, demand data can help you identify the most popular genres in a given market or geographical region. In terms of "Air Crash Investigation (Mayday)," we can see that it has strong demand in Canada, Australia, the United Kingdom, France, the US, and Russia. Knowing which markets a show performs best in can help you tailor your acquisition strategy.
Demand data can also inform your decisions when it comes to program scheduling and release strategy. For example, by examining the show's momentum, you can gauge how effective your marketing campaign around a show is and how it performed relative to other shows of the same genre. This insight can help you optimize your marketing campaign ahead of the premiere.
Finally, you can leverage demand data for competitive benchmarking to compare your content against other titles available on the market. Additionally, by quantifying the platform-specific marginal revenue contribution of a title and understanding how it drives engagement across the rest of the catalog, you can make more informed decisions when it comes to programming and scheduling your content.
In conclusion, demand data is a crucial tool for any entertainment executive looking to make the best decisions for their platform, content, or acquisition strategy. By evaluating the demand data for a show like "Air Crash Investigation (Mayday)," you can get insights into its genre-specific dominance, audience preferences, reach, and international performance. Incorporating demand data into your decision-making process can result in more informed and profitable ventures.
