As an entertainment executive, using demand data can help you make informed content decisions. One way to use demand data is to evaluate the value of your current content. For example, Parrot Analytics content valuation system can reveal the dollar value that each title contributes to your platform over a given period. The system is powered by global content demand and supply and can answer questions such as "How much is my series worth?" and "What is the baseline value of a title?"
Using "Alone" as an example, the show achieved 16.3 times the audience demand of the average show in the United States over the last 30 days. Only 2.7% of all TV shows have this level of demand. This means the content has high value and is worth investing in. Additionally, examining the top 10 global markets shows that "Alone" significantly outperforms the average TV show in every market. Its demand ranks outstanding or good in most of these markets.
Demand data can also inform distribution decisions. For instance, Parrot Analytics' travelability metric measures a show's international demand relative to its home market. "Alone" has good travelability, indicating that there is potential to distribute it further globally.
Programming decisions can also be guided by demand data. Parrot Analytics can help identify the tastes of your current audience and prospective viewers, which in turn can inform content development. In the case of "Alone," we know that viewers who enjoy the show frequently also watch titles such as "Archer," "Letterkenny," and "The Walking Dead." This insight can help you acquire additional content that caters to your audience's taste.
Demand data can also help with acquisition decisions. Parrot Analytics' content valuation system can reveal the value of a title to any platform in any region. You can use this system to determine how much you should spend on acquiring "Alone" for your platform or evaluate the franchisability of the show.
In conclusion, leveraging demand data can provide executives with unique insights and help improve decision-making across various aspects of entertainment, including acquisition, distribution, programming, and content valuation. "Alone" is a prime example of how demand data can be used to identify the potential of a series and guide strategic decisions across various regions and platforms.
