As an entertainment executive, using demand data can help in making informed decisions about content acquisition, programming, distribution, and content valuations. For instance, in the case of "American Monster," the analysis revealed that the demand for the show had been increasing in the US in the last 30 days. Comparing its performance on a rolling year basis with the last 30 days also showed a significant increase in popularity. Therefore, this information could be used in programming decisions to prioritize the show or acquire it for airing on a streaming service or for linear broadcast.
Moreover, by examining the top 10 global markets where "American Monster" is most in-demand over the last 30 days, we identify Australia as the show's global number one market. This insight could be useful in deciding where to focus content acquisition efforts or prioritizing marketing resources to expand the show's reach or similar content in that market.
Furthermore, the Parrot Pulse measure for "American Monster" also provides insight into the show's performance on different dimensions. For example, it indicates that although its franchisability is relatively poor, longevity, momentum, and reach are good. This information could be used in making more informed content valuation decisions concerning spin-offs or franchises and appraising the value of this show as a strategic asset and generating additional future revenue.
Additionally, demand data can be useful in understanding the audience's preferences, which can inform content acquisition decisions. In the case of "American Monster," the analysis revealed the top ten shows that fans of the show also like, which includes "48 Hours" and "Deadliest Catch." The executives of an OTT platform or TV channel can use this information for further content acquisition or programming decisions.
Moreover, understanding the demand of a show in its different markets, as indicated in the analysis, could inform content distribution decisions. For example, if we identify a particular market where the demand for this show or similar content is not sufficiently high, it can help formulate a distribution strategy such as prioritizing marketing efforts in those regions.
In conclusion, demand data can provide valuable insight that can help in making informed decisions about content acquisition, programming, distribution, and content valuation. The case of "American Monster" is an excellent example of how entertainment executives can utilize demand data in making more informed decisions about how to best utilize their resources in the ever-changing global entertainment ecosystem.
