As an entertainment executive, it is crucial to make informed content and acquisition decisions, which can be achieved using demand data provided by Parrot Analytics. Using "Angie Tribeca" as a case study, it is evident how demand data can aid in programming decisions.
With a 4.0 times audience demand than the average show in the United States, "Angie Tribeca" has good demand, which places it in the upper 8.6% of all TV shows. Demand data can be used to value content, as it reveals the dollar value contribution of any title to any platform in any region. By using Parrot Analytics' content valuation system, an executive can calculate the Return on Investment (ROI) a specific title will bring to any given platform.
Furthermore, demand data can be used to assess a TV series' ability to drive subscriptions or mitigate churn. In this case, an executive can use demand data to determine how well "Angie Tribeca" retains an audience and evaluate the show's ability to attract new subscribers.
Assessing its global performance, the Parrot Pulse for "Angie Tribeca" indicates that the show is doing well in terms of audience demand across all platforms globally. Its momentum and longevity both indicate that the show maintains steady audience demand over time, with a modest level of growth and spin-off potential. Using this information, entertainment executives can decide to pursue spin-offs or franchises using IP from "Angie Tribeca" in the future.
Demand data also reveals that "Angie Tribeca" has higher demand than 91.2% of all crime titles in the United States, which is good news for executives in the crime genre market. The release strategy for the show can be optimized based on demand data, and pre-release marketing can be tailored for maximum effectiveness.
Examining the top 10 global markets where "Angie Tribeca" is most in-demand over the last 30 days, executives can consider their strategies for distribution. It is interesting to note that the United States is the show's number one market globally, with good audience demand. Meanwhile, the United Kingdom, the show's second-ranked market, has okay demand. In other markets such as Italy, South Africa, Argentina, Canada, Slovenia, France, and Germany, demand is also okay. With this information, executives can determine a suitable rollout strategy that targets the most receptive markets while considering the show's travelability.
In conclusion, demand data can be used effectively by entertainment executives to make informed content, acquisition, and distribution decisions. The Parrot Analytics content valuation system provides a reliable way to calculate the value of a series to any platform. Evaluating "Angie Tribeca" shows how demand data can be used to optimize release strategies, assess audience retention and acquisition, and measure a series' performance across the world. Ultimately, demand data empowers entertainment executives to make better decisions that can drive the profit and visibility of their platforms.
