As an OTT platform or linear network executive, knowing the audience demand for TV shows can provide insights that can help make more informed programming decisions. Here is an analysis of "Ask This Old House" for the month of September 2023 in the United States and how demand data can help you make more informed decisions about your content library:
1. Content Valuation: One of the key questions for executives is how to appraise the value of a TV series, and Parrot Analytics content valuation system answers this question specifically. It reveals the dollar value contribution of any title to any platform in any region, using demand data. The amount of audience demand "Ask This Old House" received over the last 30 days was outstanding, and that means it's worth a lot in terms of its potential contribution to any platform it's available on during the same time. Therefore, content owners and distributors can use the demand data from Parrot Analytics to negotiate new deals for content or assess how much they should be paying for new content purchases.
2. Obtaining Travelability Insights: In this instance, the travelability of "Ask This Old House" internationally is flagged as poor, which means that it may be more region-specific in terms of appeal. By evaluating the demand data from different regions, the entertainment executives can learn more about whether specific TV shows could be successful in other regions or whether it is worth developing a second-language production or dubbing a show to increase its global appeal.
3. Market Analysis: Understanding the demand for a TV series in different local and global markets is important as it helps with acquisition decisions and targeting the right network platforms. This can be done by comparing the ratings and demand for market-specific genres. "Ask This Old House" has great demand in the United States and Canada, indicating the strong potential of markets that might be interested in renovation-related material.
4. Audience Analysis: A thorough understanding of the audience helps executives to ascertain important data. For example, knowing which other titles, styles, and genres that the show’s enthusiasts like can help with strategy development and programming decisions. Knowing that the "Ask This Old House" viewers enjoy programs like "Real Time With Bill Maher" and "This Old House" can guide the development of similar shows that can complementary appeal to viewers.
5. Competitive Benchmarking: Comparing TV series against one another helps create an accurate PR campaign while indicating trends, and benchmarking the Parrot Analytics data showcases where a TV show falls within the range of titles. As such, entertainment executives can compare "Ask This Old House" demand to other titles to make informed decisions that can assist with acquiring, licensing or even producing content.
In conclusion, audience demand data from Parrot Analytics can assist OTT platforms, linear networks, talent agencies, or TV series financing companies in making more informed decisions. Through analyzing the data from Parrot Analytics, executives of such firms can know the worth of an IP, understand their audience better, and discover new opportunities that they may not have previously considered. Using demand data in their strategic decision-making process, executives can make decisions that will better position their companies for success.
