As an entertainment executive, you are always looking for ways to make more informed content, acquisition, distribution or programming decisions. This is where demand data from Parrot Analytics comes in. By analyzing the demand for a show, you can make more accurate decisions about which shows to acquire, which content to invest in, and which shows to produce.
For example, let's analyze the case of "Ateş Kuşları". This show has a demand 2.8 times higher than the average TV show in the United States over the last 30 days. This indicates that "Ateş Kuşları" has good demand, and only 8.6% of all TV shows have this level of demand. Additionally, demand for this show has been increasing recently, as it achieved a demand of 1.7 times the average over the last 90 days. This means that the show has gained popularity and is resonating with audiences more recently.
Moreover, ranking #1329 in the United States with a peak increase of 6923 spots during October, "Ateş Kuşları" has a higher demand than 89.4% of all drama titles in the United States. This is valuable information for any executive looking to invest in dramas that have a broader audience appeal.
Furthermore, audience demand for "Ateş Kuşları" in October increased by 62.3% compared to previous months, and demand spiked in late October. This means that it was becoming even more popular in the United States in the latter stages of the month. Additionally, by examining the show's performance on a rolling year basis, we can see that its average demand over a rolling year was 1.8 times the average title, compared to 2.8 times for the last 30 days. This means that the show has seen increased popularity over the last month.
Looking at the show's global performance, we can see that it outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand. Moreover, Turkey is "Ateş Kuşları"'s number one market globally, with outstanding demand of 5.1 times the TV show average in Turkey compared to its origin market.
In addition, "Ateş Kuşları" has a poor travelability, meaning that its international demand relative to its home market is poor and its franchisability (spin-off potential) is also poor. However, its momentum, the rate of growth, has been good, and its reach, the number of people expressing demand for a show, is also good.
By analyzing shows like "Ateş Kuşları" using demand data, you can determine their value to platforms, production companies, and studios. For instance, it can help a content distributor decide which titles to distribute, a studio decide which TV series to produce, or a network decide which shows to program. Additionally, content valuation can be done using demand data, which can answer questions such as how much a series is worth or how it is performing as an acquisition-driving or churn-reducing title.
In summary, demand data from Parrot Analytics provides entertainment executives with valuable insights to make informed decisions related to content valuation and strategic decision making. By using demand data, executives can calculate ROI and assess a show's ability to drive subscriptions and mitigate churn, identify under-monetized titles, determine the best release strategies for shows, and develop optimized marketing campaigns for premiers, thereby giving them a competitive edge in today’s entertainment landscape.
