Are you an entertainment executive looking for insights on how to make more informed decisions when it comes to content valuation, acquisition, distribution or programming? Look no further than audience demand data, a tool used by industry experts to optimize business strategies.
For instance, let’s examine the popular TV series, "Atlanta." Over the last 30 days, the show has achieved an outstanding level of audience demand in the United States, with 16.4 times the audience demand of the average show. By analyzing this demand data, entertainment executives can effectively determine the value of their content in relation to their competitors, as well as evaluate the performance of their catalog of shows.
Another way to leverage demand data is to identify new opportunities for content production or acquisition by analyzing which genres or types of content are most popular globally or in specific markets. For "Atlanta," it’s clear that it has a high demand across multiple markets, ranking as the top show in the United States and achieving higher-than-average audience demand in Canada, Brazil, Netherlands, France, United Kingdom, Israel, Poland, and even China. Based on this data, executives should consider leveraging "Atlanta"’s cultural appeal and production value in order to develop spin-offs or franchises that will extend the show’s momentum, build brand equity, and bring in new revenue streams.
Moreover, audience demand can also be used to inform decisions concerning distribution and programming. For "Atlanta," executives could use the data to optimize the release strategy of the show by releasing it according to the peak demand season. Additionally, content distributors could use this information to assess where to place their content library, which platforms to target for distribution, and to benchmark competitive titles against each other.
Demand data can also help executives tailor pre and post-premiere marketing campaigns to maximize audience engagement and optimize ongoing subscriber acquisition and retention. By understanding what genres resonate with the current audience, analyzing specific demographics, and identifying opportunities within related franchises, executives can make more strategic content investment decisions, create more engaging content, and increase the odds of a successful launch.
Lastly, demand data can be used to understand the success of a show in relation to market benchmarks. In the case of "Atlanta," whose demand is in the 98.9th percentile in the drama genre, executives should conduct an affinity analysis to uncover why audiences are attracted to the show and find similar shows or genre themes that will appeal to the fan base.
In conclusion, demand data has become an essential tool for entertainment executives across all segments of the business. By analyzing this data, executives can effectively determine the value of their content, identify new opportunities for production and acquisition, inform decisions concerning distribution and programming, tailor marketing campaigns and optimize future content investment decisions. With demand data, executives can make informed decisions that will drive business growth and advance their competitive strategy.
